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Luna Scooter Elektrikoa by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Scooter Elektrikoa by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Scooter Diseinua Competition Category.


BrontzeScootera· 2024

Luna Scooter Elektrikoa

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

Brontzezko Saria A' Design Award Winner in Scootera Category

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Verified Award Winner

Verify Award Status for #152023

Colors

The Design

About Luna Scooter Elektrikoa

Luna hiriko joan-etorrietarako eta distantzia laburreko bidaietarako diseinatutako scooter elektriko arina da. Kanpoko itxurak XX. mendearen erdialdean Europan ohikoak ziren bi gurpileko motozikletak gogorarazten ditu, ertz biribilduekin eta biribileko aurreko argi batekin. Urdin argiko eta tonu bizidun kolorazioak estilo retroa eta modernoa uztartzen ditu. Lur arraroetako magnetoak potentzia handia eta energia-bihurketa-eraginkortasun altua eskaintzen ditu. Luna Bluetooth eta NFC bidez funtzionatzen duen giltza digital batekin desblokeatzen eta abiarazten da. Erantzun azkarreko disko-balaztek geldialdi laburrak eta egonkorrak ahalbidetzen dituzte.

The Recognition

About the Brontzezko Saria A' Design Award

Luna Scooter Elektrikoa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Luna Scooter Elektrikoa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Luna Scooter Elektrikoa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging
dimensions, 1765 mm x 753 mm x 1067 mm
Tags
an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology
Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge
In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research
Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration
Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration
The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow
Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members
Bozhe Qu

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