Kanpai Zitriko Likorearen Ontziratzea by Hui Tu

Kanpai Zitriko Likorearen Ontziratzea by Hui Tu is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2024

Kanpai Zitriko Likorearen Ontziratzea

by Hui Tu

Client: Hungkung University

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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Colors

The Design

About Kanpai Zitriko Likorearen Ontziratzea

Kanpai Taiwanen, Taichung hirian ekoiztutako zitriko likore baten ontziratze-diseinua da. Taichung hiria Taiwaneko zitriko-hazkuntza eremurik handiena da, hala ere, tokiko zitriko likorea urria zen, eta horregatik prozesatze-metodo berri bat garatu zen edari honentzat. Kanpai izenak "bota barrura" esan nahi du txineraz, eta ospakizun bati egiten dio erreferentzia. Tankan eta ponkan zitrikoen irudi geometrikoek osatzen dituzte ontziratzearen ikono nagusiak. Zitrikoen azalaren testura partzialki beiratutako eta zulatutako azalera baten bidez agertzen da. Ontziak 80 bider 80 bider 240 milimetroko neurriak ditu.

The Recognition

About the Burdinazko Saria A' Design Award

Kanpai Zitriko Likorearen Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Kanpai Zitriko Likorearen Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Kanpai Zitriko Likorearen Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022