AS Women Empowerement Enpresa Oparia by Antonia Skaraki

AS Women Empowerement Enpresa Oparia by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Oparigai Diseinua Competition Category.

BurdinaOparigaia· 2024

AS Women Empowerement Enpresa Oparia

by Antonia Skaraki

Client: As

Burdinazko Saria A' Design Award Winner in Oparigaia Category

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Colors

The Design

About AS Women Empowerement Enpresa Oparia

A|S-k urteko enpresa opari bat diseinatzea erabaki zuen adierazpen eta ekintza-deia gisa jarduteko, edozein etnia, erlijio edo gizarte-estatusetako emakumeak ahalduntzeko beharrak inspiratuta. Cretan Tsikoudia, Greziako edari tradizional bat, emakume desberdinak sinbolizatzen zituzten formako botiletan sartu zen, bakoitza buztinazko aurpegi berezi batekin tapoi gisa, antzinako Zikladetako irudien estiloaz inspiratuta. Askatasun, Aldaketa, Berdintasun, Justizia, Hezkuntza, Aukera eta Indar gaiak adierazi zituzten. Botila bakoitza kutxa berezi batean jarri zen errepresentazio grafiko artistikoak eta hormako poster batekin.

The Recognition

About the Burdinazko Saria A' Design Award

AS Women Empowerement Enpresa Oparia Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. AS Women Empowerement Enpresa Oparia oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. AS Women Empowerement Enpresa Oparia zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi