Espressionismo Floreale Alfonbrak by Laura Niubo

Espressionismo Floreale Alfonbrak by Laura Niubo is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Altzari Diseinua Competition Category.

BrontzeAltzariak· 2024

Espressionismo Floreale Alfonbrak

by Laura Niubo

Client: Niubo

Brontzezko Saria A' Design Award Winner in Altzariak Category

14,741
Verified Award Winner
Verify Award Status for #152183

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Espressionismo Floreale Alfonbrak

Espressionismo Floreale lorearen bidez biziaren berpiztea jorratzen duen alfonbra bilduma bat da. Kolorearen eta forma geometrikoen bidez, diseinu bakoitzak lorearen ugalketa-atal natural bat bere forma abstraktuenean jasotzen du. Alfonbrak Zeelanda Berriko artile eta zeta beganoaren nahaste luxuzkotik ehunak dira, eskuzko tuftatzeko teknika erabiliz. Sei diseinu ezberdinetan bizia hartzen dute: Antera, Karpeloa, Filamentua, Hostoa, Petalo eta Estamine. Alfonbra bakoitzaren diseinua kolore eta formaren azterketa bat da, mugimendu kurbadun, dotore eta indartsua sortzen duena, lore hauek naturaz duten bezala, bizitza bizia askatuz.

The Recognition

About the Brontzezko Saria A' Design Award

Espressionismo Floreale Alfonbrak Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Espressionismo Floreale Alfonbrak oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Espressionismo Floreale Alfonbrak beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
Dimensions & Packaging: They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
Tags: rugs, textile, furniture, color, geometry, abstract, decoration, home
Production Technology: The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
Design Challenge: The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
Research: Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
Inspiration: Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
Project Duration: The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
Operation Flow: The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
Patents: Copyrights belong to Laura Niubo, 2024.
Team Members: Laura Niubo
Image Credits: Photographers: Danny Duran and Barbara Vidal