Yancha Te Ontziratzea by Binguowenhua Binguowenhua1

Yancha Te Ontziratzea by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2024

Yancha Te Ontziratzea

by Binguowenhua Binguowenhua1

Client: Yancha

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yancha Te Ontziratzea

Yancha biriketako osasuna laguntzeko sortutako te baterako diseinatutako ontziratzea da. Ontziratzeak ikuspegi minimalista jarraitzen du eta itxura lasai eta dotorea du. Marrazki zuriz egindako pintura erabiltzen da izaera orientala emateko, eta diseinuak antzinako pergaminoen formatuan oinarritzen du. Grafikoek eskuz egindako te-egiteko hamabi prozesu tradizional erakusten dituzte. Kutxak 357 bider 168 bider 80 milimetro ditu. Diseinuak mendez mendeko formula tradizionala ekoizpen modernoarekin lotzen du, eta produktua argi eta garbi aurkezten die kontsumitzaileei.

The Recognition

About the Burdinazko Saria A' Design Award

Yancha Te Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Yancha Te Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Yancha Te Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging: Weight: about 7kg, size: 357mm*168mm*80mm
Tags: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu