Xijiu Liquor Edari Alkoholdunen Ontziratzea by Yamin Zhu

Xijiu Liquor Edari Alkoholdunen Ontziratzea by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2024

Xijiu Liquor Edari Alkoholdunen Ontziratzea

by Yamin Zhu

Client: Forty-Nine Union Design Department

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Edari Alkoholdunen Ontziratzea

Zehaztasunez diseinatutako botila hau, lau ikuspegitik "Xi" txinera karaktereaz apaindua, zoriontasuna eta poza sinbolizatzen ditu. Bere txinera gorri biziko tonuak ospakizunetarako egokia egiten du. Tapa biribil eta gorputz karratuaren konbinazio harmoniotsoak antzinako txinera filosofiak islatzen ditu. Bikoteka jarrita, botilek zorion bikoitzaren ikur preziatua evokatzen dute, ezkontza-ohitura tradizionalen ordezkaria dena. Diseinu honek ez du soilik kultur ondarea omendu, baita erabiltzailearen esperientzia ere hobetzen du, egitura ergonomiko berezia eskainiz erraz erabiltzeko.

The Recognition

About the Burdinazko Saria A' Design Award

Xijiu Liquor Edari Alkoholdunen Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Xijiu Liquor Edari Alkoholdunen Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Xijiu Liquor Edari Alkoholdunen Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8