Fluffy Bread Maskotentzako Ohea by Kama Muta

Fluffy Bread Maskotentzako Ohea by Kama Muta is a highly esteemed winner of the very prestigious 2024 Zilarrezko Saria A' Design Award in Maskota Zaintza, Jostailu, Hornidura eta Animalientzako Produktuen Diseinua Competition Category.

ZilarMaskota Zaintza· 2024

Fluffy Bread Maskotentzako Ohea

by Kama Muta

Client: Kama Muta

Zilarrezko Saria A' Design Award Winner in Maskota Zaintza Category

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Verified Award Winner

Verify Award Status for #153660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluffy Bread Maskotentzako Ohea

Fluffy Bread maskoten atsedenerako, jolaserako eta lorako diseinatutako maskotentzako ohea da. Forma leun eta biribilduak labetik atera berri den ogia dakar gogora. Ohea sofa txiki baten itxurakoa da, estilo minimalista eta dotorean, eta horri esker produktua era askotako etxeetako barrualdeetan integratzen da. Gizakientzako erabilerarako egindako memoria-aparrak euskarria ematen du eta erabilera luzearen ondoren hondoratzeari eusten dio. Belus-ehun egituratua leuna da eta higadurari eta urradurei aurre egiten die. Oinarria lizar zuri berreraikizko zurez egina dago, artisauek eskuz leundua. Diseinuaren helburua pertsonen eta maskoten arteko lotura indartzea da.

The Recognition

About the Zilarrezko Saria A' Design Award

Fluffy Bread Maskotentzako Ohea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Fluffy Bread Maskotentzako Ohea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Fluffy Bread Maskotentzako Ohea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang