Zhejiang Sci-Tech University diseinatzailearen Martial Essence In Brew Likore Ontziratzea

Zhejiang Sci-Tech University diseinatzailearen Martial Essence In Brew Likore Ontziratzea lana 2024 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2024

Martial Essence In Brew Likore Ontziratzea

diseinatzailea: Zhejiang Sci-Tech University

Bezeroa: Zhejiang Sci-Tech University

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

12,462

Egiaztatutako Sari Irabazlea

#154615 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Martial Essence In Brew Likore Ontziratzea Diseinuari Buruz

Testu Liburua: Martial Essence In Brew Laojiuhan lizorearentzako ontziratze-diseinua da, Yongjia-tik (Wenzhou) datorren distilazio-likorea. Diseinuak Fenglin Southern Fist, tokiko arte martzial bat, erabiltzen du elementu bisual nagusi gisa. Urrezko lerroek sei mugimendu klasiko marrazten dituzte, eta produktuaren izena kaligrafia lodian idatzita dago. Azken karakterearen azpian dagoen tanta-eredu batek distilazio-prozesua adierazten du. Botilak akabera matea beltza eta urrezko metalezko tapoia du. Botila eta tapoia mendi eta ibai apainduraz landuta daude, eskualdeko izaera eta irristatze-aurkako heldulekua emanez. Botilak 500 mililitro ditu.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Martial Essence In Brew Likore Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Martial Essence In Brew Likore Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Martial Essence In Brew Likore Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Neurriak eta Ontziratzea: Bottle: 500ml
Etiketak: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Produkzio Teknologia: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Diseinu Erronka: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Ikerketa: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspirazioa: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Proiektuaren Iraupena: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Eragiketa Fluxua: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Taldekideak: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang