Imoment Alkohol Gutxiko Ardo-Seriea by Hu Wan and Li Jianpeng

Imoment Alkohol Gutxiko Ardo-Seriea by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Janari, Edari eta Sukaldaritza Arte Diseinua Competition Category.

BrontzeSukaldaritza Artea· 2024

Imoment Alkohol Gutxiko Ardo-Seriea

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Brontzezko Saria A' Design Award Winner in Sukaldaritza Artea Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Alkohol Gutxiko Ardo-Seriea

Kontsumitzaile gazteek alkohol gutxiko edariak kontsumitzeko joera dute erlaxazioa, poza eta besteekin partekatzea ekartzen duen hordura arin bat lortzeko. Lagundu iezaiezu beren uneak hobeto bizitzen imoment edariak irekitzean; imoment-en salmenta-puntu garrantzitsua da diseinuaren bidez alkohol gutxiko seriean une zoragarriak, ederrak eta ahaztezinezkoak aurkezteko konpromisoa, merkatuan dauden antzeko produktu askorekin alderatuta. Hordura bisuala eta fisiologikoa uztartuz, produktuak hordura arinaren esperientzia murgilgarria eskaintzen du.

The Recognition

About the Brontzezko Saria A' Design Award

Imoment Alkohol Gutxiko Ardo-Seriea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Imoment Alkohol Gutxiko Ardo-Seriea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Imoment Alkohol Gutxiko Ardo-Seriea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng