Rongbaohang BMW Automobil-kontzesionario baten Barnealdea by Yixian Chen

Rongbaohang BMW Automobil-kontzesionario baten Barnealdea by Yixian Chen is a highly esteemed winner of the very prestigious 2024 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2024

Rongbaohang BMW Automobil-kontzesionario baten Barnealdea

by Yixian Chen

Client: CX Design

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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Colors

The Design

About Rongbaohang BMW Automobil-kontzesionario baten Barnealdea

Rongbaohang BMW Tianjinen kokatutako automobil-kontzesionario baten barnealdea da. Diseinuaren antolamenduak zirkulazio-ibilbide zirkular jarraitu bat jarraitzen du. Lehen eta bigarren solairuetako sabaiak akriliko urdin gardenezko panelez estalita daude, gidatze-ibilbideak eta ur-uhin isurkorrak iradokitzeko moduan antolatuta. Panel hauek ur-gortina batek eta putzu batek osatutako ur-paisaia baten oihartzuna dira. Iraunkortasunak gidatzen du proiektua, eta argiztapen-sistema berreraiki egin zen goiko leihoetan jarritako egurrezko saretekin. Bulego-eremua murriztu egin zen, bezeroentzako egongela handitu ahal izateko.

The Recognition

About the Zilarrezko Saria A' Design Award

Rongbaohang BMW Automobil-kontzesionario baten Barnealdea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Rongbaohang BMW Automobil-kontzesionario baten Barnealdea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Rongbaohang BMW Automobil-kontzesionario baten Barnealdea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is one of BMW's regulatory requirements for global construction to adopt green, low-carbon, and sustainable energy, so this case incorporates the concept of sustainability into every detail of the entire project. The design team restructured the overall lighting system and interspersed wooden grilles at the high windows, integrating the gentle natural texture with modern technology, so that the space could show a hazy and elegant charm in light and shadow.
Dimensions & Packaging: The total area of the exhibition hall is 3496 square meters, with the original office area occupying 535 square meters, customer lounge area of 568 square meters, and vehicle display area of 1105 square meters. After the renovation, the office space was reduced to 235 square meters, accounting for approximately 50% of the original area; the customer lounge area has expanded to 899 square meters, an increase of approximately 30%; while the vehicle display area now occupies 1170 square meters.
Tags: Interior, Commercial, Modern, Natural, Elegant, Store, BMW
Production Technology: In terms of engineering costs, since the cost of the integrated acrylic board exceeds Party A's budget, after repeated verification and revisions, the designer split the version in the original draft reasonably, customized acrylic parts of different sizes, and then assembled and installed them, which not only greatly reduced the cost, but also ensured the beauty of the landscape.
Design Challenge: Large projects often face a variety of challenges, mainly reflected in two aspects: labor and cost. To set up such a massive water curtain in this project, advanced calculations are required for temperature control, flow rate, orientation, waveform, and other parameters to ensure precise control. In the actual construction process, waterproofing and moisture-proofing of the floor are of utmost importance.
Research: This case is located in Binhai New Area, Tianjin. As the pearl of Bohai Bay, the region is blessed with a unique geographical advantage. It is currently the largest and highest-level 5S store in the region, which is also of great strategic significance. Based on the environment, designers extract the element of "water", allowing the ocean imagery that symbolizes vastness and wisdom to run through the entire space. Creating a top-down water system landscape through later soft decoration.
Inspiration: The BMW brand advocates satisfying the greatest wishes of customers with the latest science and technology and the most advanced ideas in a vast space and time, promotes BMW joy, which is deeply compatible with the lifestyle of contemporary people who pursue vitality, passion and freedom. The designer comprehensively considered the local environment, conformed to the urban spirit, and reinterpreted the existing space with sustainability as the design principle.
Project Duration: The project started in August 2022 in Tianjin and finished in January 2023 in Tianjin.
Operation Flow: Gently touch the button in front of the niche. As the secret door opens, the new car delivery workshop reveals its true appearance, full of tension in drama sense. The designer chose to build interior walls and soft decoration with simple forms interpreting complex expressions, allowing the focus of the space return to the product itself. At the same time, the construction of a sense of ceremony also provides consumers with sufficient emotional value.
Patents: Copyrights belong to Rex Duan, 2023.
Team Members: Yixian Chen
Image Credits: Image #1: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #2: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #3: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #4: Photographer Rex Duan, Rongbaohang BMW, 2023.
Image #5: Photographer Rex Duan, Rongbaohang BMW, 2023.