Miok Esne Garagardoaren Ontzikia by Iris Fan

Miok Esne Garagardoaren Ontzikia by Iris Fan is a highly esteemed winner of the very prestigious 2024 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2024

Miok Esne Garagardoaren Ontzikia

by Iris Fan

Client: Miok

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

Verify Award Status for #155700

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Colors

The Design

About Miok Esne Garagardoaren Ontzikia

Miok latetan saltzen den esne garagardo baten ontzi diseinua da. Edariak esne gozo eta mingotsa garagardo burbuilekin konbinatzen ditu, eta probiotikoak ditu alkohol maila baxuarekin. Diseinuaren kontzeptua nahasketa da. Flotatzen duten Miok letren inguruan, bi likido formak forma berri batean bat egiten dute. Hizkuntza bisuala ausarta, dinamikoa eta alaia da. Logotipoa latako elementu nagusia da, beraz marka erraz ezagutzen da merkatuan. Lata bakoitzak 375 mililitro ditu. Ontziratze sistemak opari kutxak, bidalketa kutxak eta kutxa eramangarriak barne hartzen ditu, lineako eta dendako salmentetarako.

The Recognition

About the Zilarrezko Saria A' Design Award

Miok Esne Garagardoaren Ontzikia Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Miok Esne Garagardoaren Ontzikia erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Miok Esne Garagardoaren Ontzikia jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimensions & Packaging: 375mL per can
Tags: Mixing, Milk Beer, Packaging, Can, Miok
Production Technology: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Design Challenge: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Research: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiration: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Project Duration: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Operation Flow: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patents: Copyrights belong to IBEA, 2021
Team Members: Iris Fan
Image Credits: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao