Hugoo Sorbako Poltsa Aldaki Eserlekuarekin by Yasuhiro Yamamoto

Hugoo Sorbako Poltsa Aldaki Eserlekuarekin by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Haurtxo, Ume eta Haurren Produktuen Diseinua Competition Category.

BrontzeHaur Produktuak· 2024

Hugoo Sorbako Poltsa Aldaki Eserlekuarekin

by Yasuhiro Yamamoto

Client: GRIT Inc

Brontzezko Saria A' Design Award Winner in Haur Produktuak Category

27,680

Verified Award Winner

Verify Award Status for #155805

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hugoo Sorbako Poltsa Aldaki Eserlekuarekin

Hugoo umeekin kanpora ateratzeko sorbako poltsa bat da, aldaki eserleku bat barneratuta duena. Poltsak ohiko sorbako poltsa baten forma mantentzen du, aldi berean, haurra eserleku akoltxatu batean eusten duen bitartean. Lau poltsatxo antolatuta daude, bakoitza bere funtzioarekin, poltsa bakar batek eguneko irteera baterako behar diren gauzak eduki ditzan. Barrualdea horia da, edukiak errazago ikusteko, eta poltsatxo batek ahalbidetzen du garbiketa-orri bat zuzenean ateratzea. Ehuna CORDURA da, hautatua indarra eta iraunkortasuna dela eta. Aldaki eserlekua behar ez denean, Hugoo sorbako poltsa gisa erabiltzen jarraitu daiteke.

The Recognition

About the Brontzezko Saria A' Design Award

Hugoo Sorbako Poltsa Aldaki Eserlekuarekin Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Hugoo Sorbako Poltsa Aldaki Eserlekuarekin oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Hugoo Sorbako Poltsa Aldaki Eserlekuarekin beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama