Delpasand Te beltzaren ontziratzea by Mohammadreza Eslamparast

Delpasand Te beltzaren ontziratzea by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2025 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2025

Delpasand Te beltzaren ontziratzea

by Mohammadreza Eslamparast

Client: Delpasand

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Delpasand Te beltzaren ontziratzea

Delpasand te beltzarentzako ontziratze-diseinu bat da. Sortak Ceylon tea biltzen du, aromatikoa eta jatorrizkoa bezala eskainita, eta Iraneko tea. Beltza aukeratu zen kolore nagusi gisa, te-hosto lehorren kolorearekin bat datorrelako. Tetera baten eta te-baserri baten ilustrazio lauek produktu bakoitzaren jatorria erakusten dute. Nekazari batek, elefante batek eta tenplu batek Ceylon adierazten dute, eta baserri-eszenek Iran adierazten dute. Kolore bizi eta bereizgarriek erosleei laguntzen diete apalean barietateak bereizten. Kutxa bakoitza kartoi gainean offset bidez inprimatuta dago, erliebearekin.

The Recognition

About the Burdinazko Saria A' Design Award

Delpasand Te beltzaren ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Delpasand Te beltzaren ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Delpasand Te beltzaren ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Delpasand has 2 kinds of tea, Ceylon and Iranian tea.
Ceylon has 2 kinds of tea,Aromatic and original.
The color black was chosen because of the color of dried tea and to make them different on shelves, they were illustrated.
The teapot and farm illustration shows their countries' content.
the symbols, farm, farmer, elephant and the temple are used to show Ceylon and the symbols, Iran farms are used to show Iranian tea.
Different sharp colors are used to make easier them to chose.
Dimensions & Packaging: Width 120 mm x Depth 80 mm x Height 200 mm.
Tags: Black Tea, Illustration, Colorful, Modern Design, Drink, Hot drink,
Production Technology: Offset print on the cardboard in 5 colors, CMYK and one Pantone color in each artwork with UV and emboss.
Design Challenge: Many objects, characters and their colors in a small teapot on the packaging was the main Challenge.
Research: Before design, the design group researched about 10 days to see the concept and appearance of other packagings in markets to know and find their path. To make them different and attractive it has been decided to design in flatten illustration because the other packaging were designed with real picture.
Inspiration: A teapot was chosen as a symbol of tea and hot drink. The tea farm was the main subject of design. The atmosphere of each Ceylon and Iran is different so their countries' symbols were chosen.
Project Duration: April - May 2022, Tehran, Iran
Operation Flow: To make the design friendly, the illustration was chosen, because it made the design like a story to contact the customers.
Image Credits: Illustrator Mohammadreza Eslamprast, 2022.
Assistant: Samyar Eslamparast and Soodabe Zomorodi.