Zilar Ontziketa · 2024
Jo Chu NAORAI JOCHU
- Zilarrezko Saria A' Design Award 2024 in Ontziketa
- CLIENT: Naorai Co., Ltd.
- Estimated Number of Design Views: 18,046
- Verification code 3006792938 · Verify this award
Colors
About Jo Chu NAORAI JOCHU
Naoriak beroak gabe destilatuz sake forma berri bat sortu zuen, sake-aren zaporea bere horretan mantenduz. Japoniako kulturaren sakontasuna eta lasaitasuna irudikatzeko, "shide" (paper-zintak) erabiltzen dira gune sakratu bat adierazteko. Sake-aren edertasuna islatzeko, Nosignerrek azaleko tentsioak sortutako urez betetako puxika baten forma jaso zuen eta purifikaturiko ur-tantak erortzen diren unea iradoki zuen.
About the Zilarrezko Saria A' Design Award
Jo Chu NAORAI JOCHU Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Jo Chu NAORAI JOCHU erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Jo Chu NAORAI JOCHU jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.
Press Kit
- Unique Properties
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Dimensions & Packaging
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Design Challenge
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Inspiration
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world.
