T'aom Funtzio Nagusia: Fruta Zukuaren Ontziratzea by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
BrontzeOntziketa· 2024
T'aom Funtzio Nagusia: Fruta Zukuaren Ontziratzea
Client: Binggrae
Brontzezko Saria A' Design Award Winner in Ontziketa Category
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- Verified Award Winner
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The Design
About T'aom Funtzio Nagusia: Fruta Zukuaren Ontziratzea
Liburuaren Testua: T'aom soilik osagai naturalez egindako hoztutako fruta zuku marka baten diseinu ontziratzea da. Markaren logotipoak komatxoak erabiltzen ditu kolore-azentu gisa, eta fruta freskoen irudiak produktu guztietan agertzen dira, sortari itxura bateratua emateko. Ontziratzea hondakinak murrizteko planifikatu da. Zerrenda itxidura batek aluminiozko tapa ordezkatzen du, eta etiketa ekologikoa erraz bereizten da urarekin kontaktuan jartzean, kontsumitzaileei birziklatzen laguntzeko. T'aom sortak zuku botilak, zuku kartoiak eta fruta zaporeko izozki barrak hartzen ditu.
The Recognition
About the Brontzezko Saria A' Design Award
T'aom Funtzio Nagusia: Fruta Zukuaren Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. T'aom Funtzio Nagusia: Fruta Zukuaren Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. T'aom Funtzio Nagusia: Fruta Zukuaren Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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