Hang Zhou YiJiJ ue Chen diseinatzailearen HLJ Nine And Eighteen Natures of China Produktuen Ontziratzea

Hang Zhou YiJiJ ue Chen diseinatzailearen HLJ Nine And Eighteen Natures of China Produktuen Ontziratzea lana 2024 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2024

HLJ Nine And Eighteen Natures of China Produktuen Ontziratzea

diseinatzailea: Hang Zhou YiJiJ ue Chen

Bezeroa: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

HLJ Nine And Eighteen Natures of China Produktuen Ontziratzea Diseinuari Buruz

HLJ Nine and Eighteen Natures of China Heilongjiang eskualdeko landare- eta animalia-estraktuetan oinarritutako osasun-produktuentzako ontziratze-serie bat da. Ontziratzeak kolore sinbolikoak, pintzelaren kaligrafia tradizionala eta estilo grafiko koherentea erabiltzen ditu lehengai bakoitza modu zuzen eta intuitiboan aurkezteko. Kutxak kartoi sendoz eginda daude eta laminazio mateaz eta erliebe-lanaz akaberatuta, testuaren eta grafikoen testura indartzen dutenak. Aukeratutako lerroetan urre-koloreko estanpazioa gehitzen da. Serieak identitate bisual partekatu bakarra mantentzen du, produktu bakoitza ezaguterraz izaten jarraitzea ahalbidetzen duen bitartean.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

HLJ Nine And Eighteen Natures of China Produktuen Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. HLJ Nine And Eighteen Natures of China Produktuen Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. HLJ Nine And Eighteen Natures of China Produktuen Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Neurriak eta Ontziratzea: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Etiketak: Packaging, Series, health products, nutrition, brand
Produkzio Teknologia: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Diseinu Erronka: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Ikerketa: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspirazioa: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Proiektuaren Iraupena: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Eragiketa Fluxua: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Taldekideak: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu