Heti Marka-identitatea eta Ontziratzea by Cansu Dagbagli Ferreira

Heti Marka-identitatea eta Ontziratzea by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2024

Heti Marka-identitatea eta Ontziratzea

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Heti Marka-identitatea eta Ontziratzea

Heti, Dakotak Etxea adierazteko erabiltzen duen hitzetik hartutako izena, etxearen esentzia gogorarazten duten edariak eskaintzen ditu jatorrizko zapore infusionatuekin, Ipar Amerikako landare bertakoak ospatuz. Inpaktu sozialeko marka honek diru-sarreren zati bat tribuko komunitateak sostengatzera bideratzen du. Effortless Wisdom, marka-identitatearen kontzeptua, estilo bertakoko ilustrazioak eta zaporeak aurkezten ditu, Dakota artearen simetria geometrikotik inspiratutako ontziratzearekin, oreka eta harmonia adieraziz. Diseinuak paleta monokromoa integratzen du kolore akzentuakekin, arte indigenaren sakonera azpimarratuz testuinguru moderno batean.

The Recognition

About the Brontzezko Saria A' Design Award

Heti Marka-identitatea eta Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Heti Marka-identitatea eta Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Heti Marka-identitatea eta Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Dimensions & Packaging: 12 oz can label dimensions are 151 x 195 mm
Tags: native, indigenous, social, infused, drink, illustration
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Design Challenge: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Research: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspiration: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Project Duration: 8 months, 2023-2024, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery