Guangzhou ID Advertising Co.,Ltd diseinatzailearen Eastroc Amla Juice Edaria Ontziratzea

Guangzhou ID Advertising Co.,Ltd diseinatzailearen Eastroc Amla Juice Edaria Ontziratzea lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BurdinaOntziketa· 2024

Eastroc Amla Juice Edaria Ontziratzea

diseinatzailea: Guangzhou ID Advertising Co.,Ltd

Bezeroa: Guangzhou ID Advertising Co.,Ltd

Burdinazko Saria A' Design Award Irabazlea Ontziketa Kategorian

13,825

Egiaztatutako Sari Irabazlea

#159061 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Eastroc Amla Juice Edaria Ontziratzea Diseinuari Buruz

Eastroc Amla zukua fruta-zuku baten ontziratzeko diseinua da. Ontziratzeak berde-tonu leun bat nagusi du, amla fruituaren kolore naturala islatzen duena eta edariaren aho-garbitzeko eta digestio-onurak iradokitzen dituena. Hiru puntu etengabeko puntilla-eredu batean antolatuta daude botilaren lepoan eta kartoian, apalategiko presentzia bisuala zabaltzeko. Amla fruituen irudi handituak etiketan zehar txandakatuta daude arreta erakartzeko eta zuku-eduki altua adierazteko. Zukua PET botila zilindriko batean betetzen da, ingurumenarekiko atxikimenduzko tintaz inprimatutako etiketa osoarekin.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Eastroc Amla Juice Edaria Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Eastroc Amla Juice Edaria Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Eastroc Amla Juice Edaria Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Neurriak eta Ontziratzea: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Etiketak: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Produkzio Teknologia: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Diseinu Erronka: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Ikerketa: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspirazioa: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Proiektuaren Iraupena: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Eragiketa Fluxua: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Taldekideak: Yilin Lu, Zijun Liu,Jianchao Chen