Peng Guozhi diseinatzailearen Green Field Watchmen Arroz Ontziratzea

Peng Guozhi diseinatzailearen Green Field Watchmen Arroz Ontziratzea lana 2024 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2024

Green Field Watchmen Arroz Ontziratzea

diseinatzailea: Peng Guozhi

Bezeroa: Peng Guozhi Strategic Packaging Studio

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Egiaztatutako Sari Irabazlea

#159138 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Green Field Watchmen Arroz Ontziratzea Diseinuari Buruz

Arroz ekologikoaren serie honen ontzi-diseinua ere estrategia-ikuspegi sakonetan errotuta dago. Txinako ekonomiaren garapen azkarrarekin batera, Txinako kontsumitzaileek segurtasuna eta zaporea lehenesten dituzte arroza erostean. Arroz ekologikoaren markek batez ere segurtasuna azpimarratzen zutela ikusita, gozotasunaren balio handiagoa aitortu gabe, taldeak Green Field Watchmen izena eman zion markari. Taldeak arroz ekologikoa goxoagoa dela dioen salmenta-proposamena azpimarratzen du, eta hori serie honen sorkuntzan islatzen da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Green Field Watchmen Arroz Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Green Field Watchmen Arroz Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Green Field Watchmen Arroz Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Green Field Watchmen, a brand specializing in ecological rice production. The unique style of our contents, coupled with personalized animal characters, are a rare find in the rice product category.
Neurriak eta Ontziratzea: Width 245mm xDepth 90mm x Height 340mm
Etiketak: Grain, Ecological Rice, Rice Packaging, Bag, Packaging Design
Produkzio Teknologia: The boxes are printed on recycled paper and bonded to corrugated paper. The handle is also made of paper
Diseinu Erronka: Problem：it's hard to convince customers of the authenticity of rice that claims to be original ecology.
Insight ：people have a natural affection for animals. With the appearance of wild animals, they can feel that the environment is original ecology.
Challenge ：how to let customers notice our products at first glance.
Measures：wild animals that are unique to the country of origin are used as prototype to do personification creation where both animals and human are the guardians of the green land, guarding the origianl ecology environment and protecting the products of original ecology.
Peculiarity：Among various kinds of rice, the gaze from guardians make the products stand out.
Ikerketa: In various cities across China, we visited numerous consumers to understand their perspectives on rice and listen to their consumption needs. Simultaneously, we extensively researched the planting history, ecological environment, cultivation methods, breeding and selection, processing, and transportation processes in the rice's places of origin. To ensure our packaging design stands out in the market, we studied almost all rice packaging available in China and experienced various rice products, ultimately giving birth to the creative inspiration for this series.
Inspirazioa: The packaging takes inspiration from wildlife in the place of origin-roe deer, red-crowned crane, manchurian tiger, scaly-sided merganser and sable, which are vividly personified in design.Watching the green field, the brand name mirrors human's addiction to nature and conveys ecological nature of product growing environment.Make the brand name "GREEN FIELD WATCHMEN" impress and deliver brand position as a ecological brand.
Proiektuaren Iraupena: October 2023,launched in Hangzhou, China.
Eragiketa Fluxua: The unique style of our contents,This distinctive approach fosters a strong connection with consumers, making our product stand out and effortlessly capturing attention in any setting. This not only resonates with consumers but also opens up additional avenues for sales opportunities.
Taldekideak: Peng GuoZhi