Musee Beijing Flagship Store Txikizkako Barnealde Diseinua by AntiStatics Architecture

Musee Beijing Flagship Store Txikizkako Barnealde Diseinua by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 Zilarrezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

ZilarBarrualdea· 2024

Musee Beijing Flagship Store Txikizkako Barnealde Diseinua

by AntiStatics Architecture

Client: AntiStatics Architecture

Zilarrezko Saria A' Design Award Winner in Barrualdea Category

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The Design

About Musee Beijing Flagship Store Txikizkako Barnealde Diseinua

Musee Beijing Flagship Store denda moda-marka batentzako txikizkako barnealde bat da, Txinako Beijingo Wukesong merkataritza-zentroan kokatua. Dendak 156 metro koadro hartzen ditu eta sabaiak 4,2 metroko altuera du. Egurrezko banda jarraitu batez osatutako egiturak osagai nagusia eratzen du, eta poltsak eta bitxiak erakusten dituen begizta-sistema modular bat eusten du. Hiru dimentsiotan inprimatutako ehun-testurak eta altzairu herdoilgaitzezko arte-hormak egurrezko egituraren barruan kokatuta daude. Begizta birziklatuaren kontzeptuak markak aurretik erabilitako luxuzko produktuetan eta jasangarritasunean duen arreta islatzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Musee Beijing Flagship Store Txikizkako Barnealde Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Musee Beijing Flagship Store Txikizkako Barnealde Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Musee Beijing Flagship Store Txikizkako Barnealde Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
Dimensions & Packaging: Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
Tags: Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
Production Technology: Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Design Challenge: Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
Research: The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
Inspiration: This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
Project Duration: This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
Operation Flow: Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
Patents: Copyrightgs belong to MUSÉE
Team Members: Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu
Image Credits: Photo by UK Studio and AntiStatics