Livelyhood Ltd. diseinatzailearen Catvas Katu Igurzteko Taula

Livelyhood Ltd. diseinatzailearen Catvas Katu Igurzteko Taula lana 2024 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Maskota Zaintza, Jostailu, Hornidura eta Animalientzako Produktuen Diseinua Lehiaketa Kategorian.

BurdinaMaskota Zaintza· 2024

Catvas Katu Igurzteko Taula

diseinatzailea: Livelyhood Ltd.

Bezeroa: Livelyhood

Burdinazko Saria A' Design Award Irabazlea Maskota Zaintza Kategorian

33,791

Egiaztatutako Sari Irabazlea

#159966 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Catvas Katu Igurzteko Taula Diseinuari Buruz

Catvas maskotendako produktu berri bat da, igurztea portaera suntsitzaile batetik prozesu sortzaile batera aldatzen duena. Pertsonei eta katuei aukera ematen die elkarrekin beren bizi-espazioak sortzeko. Diseinatutako geruza bikoitzeko ehuna pixkanaka margolan itxurako efektu bakarra aurkeztuko du katuek igurtzen duten bitartean. Ordezkatutako ehunezko igurzteko panela ez da jada hondakin gisa baztertzen soilik, baizik eta oroigarri gisa jokatzen du, katuaren bizitzako arrastoak modu artistikoagoan erregistratzeko eta gordetzeko.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Catvas Katu Igurzteko Taula Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Catvas Katu Igurzteko Taula oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Catvas Katu Igurzteko Taula zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Neurriak eta Ontziratzea: 300 mm x 430 mm x 370 mm
Etiketak: Cat Painting, Pet Product, Co-creation Across Species
Produkzio Teknologia: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Ikerketa: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspirazioa: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Proiektuaren Iraupena: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Eragiketa Fluxua: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Taldekideak: Mingye Wang
Xuyang Zhang
Xiaofang Li