Extra Melty Upgrade Menta Paketea by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.
BrontzeOntziketa· 2024
Extra Melty Upgrade Menta Paketea
Brontzezko Saria A' Design Award Winner in Ontziketa Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Menta Paketea
Diseinu-taldea urtzen den elurraren ideian oinarritu zen, produktuaren estresa arintzeko propietateak sinbolizatuz. EXTRA logotipoa eta swoosh bezalako marka-elementu ezagunak mantentzea eskatu zen, eta horregatik diseinu-taldeak swoosh-a bisualki eski-pista bihurtu zuen, marrazki bizidunetako pertsonaiak gozatu ahal izateko eszena bat sortuz, gaia oihartzunez. Nabarmengarria da frutak zapore-iradokizun hutsa baino gehiago izan zuela, snowboard bizidun bat baizik, istorioa osatuz. Xedea da mentak dastatzeko unerak eskiatzeko esperientzia antzeko bat ekartzea ahoan eta kontsumitzaileen gogoan ere.
The Recognition
About the Brontzezko Saria A' Design Award
Extra Melty Upgrade Menta Paketea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Extra Melty Upgrade Menta Paketea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Extra Melty Upgrade Menta Paketea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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