Fei Tian, Ning Huang and Wenqing Zhu diseinatzailearen Fiery Spark Feifei Marka Pertsonaia

Fei Tian, Ning Huang and Wenqing Zhu diseinatzailearen Fiery Spark Feifei Marka Pertsonaia lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

ZilarPublizitatea· 2025

Fiery Spark Feifei Marka Pertsonaia

diseinatzailea: Fei Tian, Ning Huang and Wenqing Zhu

Bezeroa: iflytek Co.,Ltd.

Zilarrezko Saria A' Design Award Irabazlea Publizitatea Kategorian

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A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

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Fiery Spark Feifei Marka Pertsonaia Diseinuari Buruz

Fiery Spark Feifei adimen artifizialaren arloan lan egiten duen iFLYTEK enpresarentzat sortutako marka-pertsonaia bat da. Pertsonaiak forma sinplea du, lerro leunak eta itxura adiskidetsua. Zuria da kolore nagusia, adimen artifizialaren arloko aukera irekiak adierazten dituena, eta kolore osagarriak markaren logotik hartuak dira. Fiery Spark Feifeik online laguntzaile gisa jarduten du enpresaren webgunean eta aplikazioetan, galdera-erantzun zerbitzuak eskainiz. Pertsonaia produktu kulturaletan, kanpainetan eta erakusketetan ere agertzen da.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Fiery Spark Feifei Marka Pertsonaia Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Fiery Spark Feifei Marka Pertsonaia erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Fiery Spark Feifei Marka Pertsonaia jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Neurriak eta Ontziratzea: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Etiketak: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Produkzio Teknologia: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Diseinu Erronka: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Ikerketa: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspirazioa: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Proiektuaren Iraupena: The project started in February 2024 in Hefei.
Eragiketa Fluxua: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Taldekideak: Fei Tian, Ning Huang, Wenqing Zhu
Irudi Kredituak: iflytek Co.,Ltd.