Scarlet Higiezko Konpresak by Masoud Najafi Amirkiasar

Scarlet Higiezko Konpresak by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2025

Scarlet Higiezko Konpresak

by Masoud Najafi Amirkiasar

Client: Scarlet

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Colors

The Design

About Scarlet Higiezko Konpresak

Emakumeek hilekoaren aldian bizitzen duten deserosotasun eta mugekiko kontrastean, Scarlet higiezko konpresen ontziratzearen kontzeptua askatasun eta aringarriaren ideietatik sortzen da, produktuak eskaintzeko diseinatutako ezaugarriak. Naturak bakea eta askatasun sentimendua ematen du, hiri bizitza modernoak sarritan falta duena. Aringarri emozional hau islatzeko, ontziratze diseinuak paisaia naturaletatik hartzen du inspiraioa eta akuarela teknika leunak erabiltzen ditu sentsazio horiek adierazteko. Emaitza hizkuntza bisual lasaigarri eta poetiko bat da, produktuaren erosotasun eta zaintza promesarekin bat datorrena.

The Recognition

About the Zilarrezko Saria A' Design Award

Scarlet Higiezko Konpresak Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Scarlet Higiezko Konpresak erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Scarlet Higiezko Konpresak jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi