Yangchao Wu diseinatzailearen Colorful Zhangzhou Marka Produktuen Enbalajea

Yangchao Wu diseinatzailearen Colorful Zhangzhou Marka Produktuen Enbalajea lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2025

Colorful Zhangzhou Marka Produktuen Enbalajea

diseinatzailea: Yangchao Wu

Bezeroa: Yangchao Wu

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

23,653

Egiaztatutako Sari Irabazlea

#164285 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Colorful Zhangzhou Marka Produktuen Enbalajea Diseinuari Buruz

Colorful Zhangzhou hiri-marka baterako sortutako enbalaje eta identitate sistema bat da. Diseinuak identitate bisualaren sistema bat, opari-enbalajeak, offline esperientzia-gune bat eta online bizitza-zerbitzuetarako plataforma bat hartzen ditu. Gorria eta lilipa lorea erabiltzen dira gai nagusi gisa, tokiko historian, ohituretan eta arkitektura-ereduetan oinarrituta. Gai bereiziak garatzen dira produktuetarako, hala nola ilargi-opilak, tea eta oroigarriak. Kutxa bakoitzak 260 mm-ko zabalera, 260 mm-ko sakonera eta 140 mm-ko altuera ditu. Enbalaje-egitura berritzaileek garraioan zeharreko babesa hobetzen dute, eta material jasangarriak erabiltzen dira.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Colorful Zhangzhou Marka Produktuen Enbalajea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Colorful Zhangzhou Marka Produktuen Enbalajea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Colorful Zhangzhou Marka Produktuen Enbalajea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Neurriak eta Ontziratzea: Width 260 mm x Depth 260 mm x Height 140 mm
Etiketak: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Produkzio Teknologia: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Diseinu Erronka: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Ikerketa: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Inspirazioa: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Proiektuaren Iraupena: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Eragiketa Fluxua: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Taldekideak: Chief Designer: Yangchao Wu
Irudi Kredituak: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.