Hong Lou Meng Dream Ten Likore Ontziratzea by Chuan Zhang

Hong Lou Meng Dream Ten Likore Ontziratzea by Chuan Zhang is a highly esteemed winner of the very prestigious 2025 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2025

Hong Lou Meng Dream Ten Likore Ontziratzea

by Chuan Zhang

Client: Chuan Zhang

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Lou Meng Dream Ten Likore Ontziratzea

Hong Lou Meng Dream Ten baijiu-rentzako, ohiko txinatar edari alkoholdunarentzako, luxuzko ontziratze diseinua da. Botilaren silueta Grand View Garden lorategiko teilatuen lerroari jarraitzen dio, Ganbara Gorriaren Ametsa nobela klasikoko agertoki bati. Platano-hostoen ereduak botilaren inguruan geruzatan antolatuta daude, tolestutako gonak gogorarazten dituztela. Botila zeramika finez egina dago, eta cloisonné esmalte lanarekin akabatua, txinatar eskulangintza tradizionala. Kolore kontrastagarriek forma argi ikusgai bihurtzen dute. Formak erabilera eta irekitzea errazten ditu, eta etiketatze argiak produktuaren informazioa aurkezten du.

The Recognition

About the Burdinazko Saria A' Design Award

Hong Lou Meng Dream Ten Likore Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Hong Lou Meng Dream Ten Likore Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Hong Lou Meng Dream Ten Likore Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimensions & Packaging: 150*300*115mm
Tags: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Production Technology: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Design Challenge: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Research: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiration: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Project Duration: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Operation Flow: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Team Members: Chuan Zhang