Wu Yao diseinatzailearen Panpan Kutxa Opari

Wu Yao diseinatzailearen Panpan Kutxa Opari lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

BrontzeOntziketa· 2025

Panpan Kutxa Opari

diseinatzailea: Wu Yao

Bezeroa: Beijing Wuyao Cultural and Creative Co. Ltd.

Brontzezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Koloreak

Diseinua

Panpan Kutxa Opari Diseinuari Buruz

Panpan edizio mugatuko opari-kutxa bat da, marka-produktuak eta hautatutako opariak gordetzeko diseinatua. Kanpoko forma antzinako txinatar janari-kutxetan inspiratuta dago, eta apainketak, aldiz, XVIII. mendean Europan ospetsu izan zen Chinoiserie estiloa jarraitzen du. Txinako eta Frantziako lekurik ospetsuenak marka-karakterrarekin konbinatzen dira, urrezko estanpazioko ilustrazioetan. Kutxa kartoiz eginda dago, metal-xaflak dituela aurrean eta atzean. Alboko gari-motiboak eta barruko banbu-motiboak urrezko paperean bortxatuta (harroan) daude. Kutxaren estalki iraulkorra magnetez itxita gelditzen da.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Panpan Kutxa Opari Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Panpan Kutxa Opari oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Panpan Kutxa Opari beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
Neurriak eta Ontziratzea: 105mm x 245mm x 335mm
Etiketak: Panpan, Packaging Design, Limited, Gift Box
Produkzio Teknologia: The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
Diseinu Erronka: As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
Ikerketa: This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
Inspirazioa: The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
Proiektuaren Iraupena: The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
Eragiketa Fluxua: The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
Taldekideak: Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie