Gordafarid Jantzia

Press Kit

Unique Properties

This dress is a bridge between history and modernity
Reusing damaged and unusable handicrafts (Iranian carpets) and introducing them into the fashion industry without changing the original structure of the work, as well as the headband, which is a combination of Iranian geometry and modern origami technique

The items have multiple uses,
A springy and soft shawl that we can give different forms to on the body
. A carpet that can be worn or hung on the wall or placed on the floor as a work of art

Dimensions & Packaging

Blouse : width 250mm x 500mm
Pants: width 700mm x 1100mm
One look size 38

Tags

Sustainable fashion, fashion design, clothing, cultural design, origami technique, persian carpet, redesign, draping

Production Technology

This garment uses environmentally friendly materials such as linen in the pants and carpet in the torso

The pants are made using the draping technique, modeled after the clothing of Iranian tribes.

The garment and accessories use variable straps to allow for changing size and function.

A combination of metal spring wires and fabric is used to create a flexible and formable scarf.

Design Challenge

Our main challenge in this project is how to combine the main concept, i.e. free woman, with the identity of Iranian culture and art, and also the correct interaction of these two concepts with fashion with a modern approach, considering sustainable fashion.
Paying attention to the fact that not everything damaged is worthless and can be given meaning and life again by redesigning.
And another problem solved by the project is how to transform handicrafts into clothing while maintaining the original structure of the material and its harmony with the body's form and anatomy, which has turned it into a comfortable and stylish garment.

Research

Research and Investigations:
Historical facts about the clothing, arts and crafts of Iranian peoples throughout history have been made according to the different empires, and the commonalities and consequences of each part of their clothing have been considered. For this project, historical books such as the Shahnameh have been referred to in order to better understand the authenticity of Iran and the influential Iranian women, their role and power.

Inspiration

The inspiration for this design is the expression of courage, freedom and beauty of women against anti-women thinking, who stand amidst the limitations of which the Maripach spring shawl is a symbol of these thoughts, and despite their wounds, which are shown on the torso of the dress with the damaged carpet, they inspire beauty and freedom.

Because of the social, cultural and artistic meaning of this work, we named it Gard Afridi, a symbol of a brave and free woman in Ferdowsi's Shahnameh.

Project Duration

The project started in May 2024 in Semnan and Finished in December in 2024 in semnan .

Operation Flow

Transmitting a sense of authenticity and beauty using an old Persian carpet, hand-woven trousers inspired by the Persian tribal customs, a red headband worn by Achaemenid warriors after winning a war, and a spring shawl that expresses limiting thinking like a cocoon wrapped around a woman, but a woman with her courage inspires freedom and beauty.

Image Credits

Images #1 to #5 : Photographer Mahdie Jalali ,Gordafarid ,2024