Kanade Japanese Oinarrizko Funtzioa: Ontziratzea by Yuko Takagi

Kanade Japanese Oinarrizko Funtzioa: Ontziratzea by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2025

Kanade Japanese Oinarrizko Funtzioa: Ontziratzea

by Yuko Takagi

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Kanade Japanese Oinarrizko Funtzioa: Ontziratzea

Kanade Japoniako lore-likore premiuma da, eta haren ontziratze-diseinuak estetika tradizionaletik edaten du produktuaren zapore natural eta findua islatzeko. Harmoniaren kontzeptuan oinarrituta, diseinuak zuntz distiratsuak dituen washi paper pertsonalizatua erabiltzen du, mateduraren eta distira sotilaren arteko kontrastea sortuz, ukimen-sentsazio eskulangile bat lortzeko. Akuarela-ilustrazioek eta eskuz idatzitako kaligrafiak eskulanaren inpresioa indartzen dute, eta letra-tipo pertsonalizatu batek nortasun moderno baina kulturalki errotua eransten dio. Emaitza tradizioa eta gaur egungo sentiberatasuna lotzen dituen ontziratze bat da, mundu osoan erakargarria dena.

The Recognition

About the Zilarrezko Saria A' Design Award

Kanade Japanese Oinarrizko Funtzioa: Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Kanade Japanese Oinarrizko Funtzioa: Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Kanade Japanese Oinarrizko Funtzioa: Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi