Qihang Zhang and Ruijingya Tang diseinatzailearen Talent Search Artisten Aurkikuntza Tresna

Qihang Zhang and Ruijingya Tang diseinatzailearen Talent Search Artisten Aurkikuntza Tresna lana 2025 Burdinazko Saria A' Design Award sari ospetsuaren irabazle bikaina da Interfaze, Elkarrekintza eta Erabiltzaile Esperientzia Diseinua Lehiaketa Kategorian.

BurdinaInterfazea· 2025

Talent Search Artisten Aurkikuntza Tresna

diseinatzailea: Qihang Zhang and Ruijingya Tang

Bezeroa: Chartmetric

Burdinazko Saria A' Design Award Irabazlea Interfazea Kategorian

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Koloreak

Diseinua

Talent Search Artisten Aurkikuntza Tresna Diseinuari Buruz

Talent Search musika-talentuak bilatzeko web tresna bat da. Tresnak artista eta errepertorio profesionalei laguntzen die hazkunde-potentzial handiko sortzen ari diren artistak aurkitzen. Streaming eta gizarte-sareetako datuak bistaratze interaktibo argi bihurtzen dira, grafiko, iragazki eta sailkapenen bidez. Kolore-sistema ebaluatzaile batek errendimendu-metriken arteko konparazio azkarra errazten du. Talent Search-ek sare pertsonalekiko eta epai subjektiboarekiko mendekotasuna murrizten du. Diseinuaren helburua talentuen ebaluazioa objektiboagoa, eraginkorragoa eta artista berrientzat irekiagoa izatea da.

Aintzatespena

Burdinazko Saria A' Design Award Sariari Buruz

Talent Search Artisten Aurkikuntza Tresna Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Talent Search Artisten Aurkikuntza Tresna oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Talent Search Artisten Aurkikuntza Tresna zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Talent Search streamlines music scouting by leveraging data-driven insights to identify emerging artists with strong growth potential. Unlike traditional methods reliant on network referrals, it provides quantifiable performance metrics, reducing bias and scaling global talent discovery. Its intuitive design ensures data interpretability, employing accessible visualizations and an evaluative color system to enhance decision-making for industry professionals.
Neurriak eta Ontziratzea: Talent Search runs on Chartmetric’s web-based analytics platform, utilizing a scalable backend to process large volumes of streaming and social data in real time. It employs advanced data analytics for trend detection, statistical normalization techniques for data accuracy, and an interactive front-end with dynamic filtering and visualization capabilities. Optimized for efficiency, it ensures seamless navigation through complex datasets, enabling precise and data-driven talent scouting decisions.
Etiketak: Talent scouting, emerging artists, music analytics, data-driven A&R, streaming insights, social media analysis, artist discovery, music industry tool, performance metrics, data visualization
Produkzio Teknologia: Talent Search was developed using a user-centered design approach, integrating industry research, stakeholder interviews, and iterative prototyping. Data visualization techniques enhance interpretability, employing a diverging color scale for evaluative metrics and a sequential scale for neutral data. Built within Chartmetric’s analytics platform, it leverages advanced data analytics to process streaming and social data, delivering actionable insights that empower A&R professionals in talent scouting.
Diseinu Erronka: The biggest challenge was translating complex music industry data into intuitive, actionable insights. A&R teams rely on multiple fragmented sources, and making diverse data—from streaming numbers to social engagement—easily interpretable required extensive iteration. Balancing usability with analytical depth was key. We overcame this by refining data visualization techniques, ensuring clarity without oversimplification, and addressing industry bias by prioritizing transparent, equitable metrics.
Ikerketa: We conducted mixed-methods research to address inefficiencies in music talent scouting. The goal was to create a data-driven tool that enhances A&R decision-making. We used stakeholder interviews, competitive analysis, and data analytics to understand user needs. Data was collected through industry consultations and Chartmetric’s database. Participants included A&R teams from record labels, streaming platforms, and management agencies.

Findings revealed that traditional scouting is subjective and network-dependent, making it hard to identify emerging artists early. Our research highlighted the need for transparent, interpretable data to support talent evaluation. Based on these insights, we designed Talent Search to present key growth metrics through interactive visualizations, enabling more informed and efficient scouting.

This innovation has reshaped talent discovery by providing objective, scalable insights that reduce bias and expand access to industry opportunities. By democratizing data, Talent Search allows promising artists—regardless of background—to gain recognition based on measurable success. It streamlines business operations for A&R professionals while fostering a more inclusive and data-driven approach to music scouting.
Inspirazioa: Talent Search was inspired by the need for a scalable, data-driven approach to music scouting. Traditional methods rely on industry connections and live performances, limiting accessibility and objectivity. Our design leverages advanced analytics to surface promising artists early, empowering professionals with actionable insights. Rooted in research on music industry trends and A&R workflows, it ensures clarity, efficiency, and fairness in talent evaluation.
Proiektuaren Iraupena: The project commenced in May 2023 in California and concluded in November 2024. After an 18-month development period, the Talent Search tool was officially launched on November 7, 2024.
Eragiketa Fluxua: Talent Search allows A&R professionals to discover emerging artists by analyzing streaming and social media trends. Users can explore artists through interactive charts, filters, and rankings that highlight growth potential. The tool simplifies complex data into clear insights, helping users make informed scouting decisions. By presenting key performance metrics in an accessible way, it reduces guesswork and streamlines the process of identifying promising talent efficiently.
Taldekideak: Qihang Zhang, Ruijingya Tang
Irudi Kredituak: Image #1: Illustrator Ruijingya Tang, Talent Search Interface, 2024
Image #2: Illustrator Qihang Zhang, Talent Search Interface, 2024
Image #3: Illustrator Ruijingya Tang, Talent Search Interface, 2024
Image #4: Illustrator Qihang Zhang, Talent Search Interface, 2024
Image #5: Illustrator Ruijingya Tang, Talent Search Interface, 2024