Gema Arquitetura diseinatzailearen Enjoei Headquarter Bulego Barnealdeko Diseinua

Gema Arquitetura diseinatzailearen Enjoei Headquarter Bulego Barnealdeko Diseinua lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2025

Enjoei Headquarter Bulego Barnealdeko Diseinua

diseinatzailea: Gema Arquitetura

Bezeroa: Enjoei

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Diseinua

Enjoei Headquarter Bulego Barnealdeko Diseinua Diseinuari Buruz

Enjoei Headquarter Sao Pauloko Copan eraikinean kokatutako bulego-barnealde bat da, Oscar Niemeyerrek 1950eko hamarkadan diseinatutako eraikinean. 2.100 metro koadroko solairua 230 pertsona ingururentzat birkualifikatu zen, lan-espazio integratuekin eta bilera-gela ugarirekin. Lehendik zegoen azpizorua behin betiko zoru gisa mantendu zen eta jatorrizko akaberak zaharberritu ziren, eta horrek hondakinak murriztu zituen. Ehun birziklatuak, alfonbra-diseinu esklusiboak eta arreta handiz aukeratutako altzariak erabili ziren. Bilera-geletan akustika hobetzen duten kostu txikiko irtenbideak aplikatzen dira. Azalera zuriek giro lasai eta futurista sortzen dute.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Enjoei Headquarter Bulego Barnealdeko Diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Enjoei Headquarter Bulego Barnealdeko Diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Enjoei Headquarter Bulego Barnealdeko Diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Researching and understanding Copan's history, envisioning Sao Paulo’s downtown as a force for a more diverse and democratic future, while recognizing Enjoei’s responsibility and daring step in relocating to the historic city center were key insights that shaped the project concept. Layers of reality, desire, poetry, and urban identity were intertwined with the extensive program of the new office, while maintaining spontaneity in the design and respecting the importance of this space in Oscar Niemeyer's work.
Neurriak eta Ontziratzea: Area of 2,100m2, focusing in requalification of a floor from the 1950s. Briefing: acoustic quality, numerous meeting rooms, and integrated workspaces for approximately 230 people, within a predetermined budget. The predominance of white in the design creates the desired effect: a floating and futurístic atmosphere.
Etiketak: Niemeyer, Requalification, Heritage, Sustainability, Reoccupation, City Center
Produkzio Teknologia: Recycled fabrics were used, and the building’s original finishes were restored. Exclusive designs for the carpets were created, and unique furniture was curated. The aim was to generate less waste by avoiding stripping the central pillars and using the existing subfloor as the final flooring to reduce the need for new coverings. The meeting rooms were designed with low cost solutions that also provide better acoustics, avoiding large glass panels.
Diseinu Erronka: The challenge was to design a peaceful, quiet and innovative space that respected Oscar Niemeyer’s established modern architecture. Additionally, it aimed to demonstrate that revitalizing obsolete buildings and reoccupying Sao Paulo’s historic center were viable through responsible and contemporary architecture. Enjoei meets the architectural quality, iconic solidity and diversity of Copan. These characteristics blend and strengthen each other, with a vision of the city and the future.
Ikerketa: The project reflects deep immersion in research about the history of Copan building and Niemeyer’s vision for this space. Originally conceived by the architect as an elevated garden, a continuation of the street without lateral enclosures, with benches, plants and even a florist. The strong connection with the street and the city, the rhythm of the large pillars that brings depth and movement to spatial perception, the vibrancy of the corner curve as a meeting point and the terrace as a permeable area for views and breathing: all these elements shaped the investigation into design languages for the new occupation. Additionally, extensive research into architectural theory and art production was undertaken, seeking ethical and aesthetic references that aligned with Enjoei's DNA and the occupation program, where the ecosystem for the employees is present with purpose and design consistency.
Inspirazioa: In the heart of Sao Paulo, the iconic Copan building, designed by Oscar Niemeyer in the 1950s, hosts the headquarters of Enjoei, Brazil's largest second hand ecommerce platform. The 2,100m2 project embraces principles of sustainability, innovation, and space requalification, while enhancing the company's interaction with the city, towards a more diverse and democratic future. The design follows an occupation logic that seeks physical and emotional impact by understanding scales and fluidity.
Proiektuaren Iraupena: The project started in November 2023 and was completed in February 2024 in Sao Paulo. The construction began in February 2024 and was finished in July 2024 in Sao Paulo.
Eragiketa Fluxua: The existing terrace was thought as a street for the porpose of the project and it is this what leads to the main entrance to the office, at the central point and the smallest radius of the curved layout. A secondary access is located to the right of the floor plan, near the elevator. The idea here was to create an internal street and provide a sense of tension upon entering the space. In this access, perception unfolds in movement, rhythmically guided by the large internal pillars, with the space gradually revealing itself. Between these two flows, the ecosystem of employees takes place, near natural light and directly connected to these streets.
Taldekideak: Nara Grossi
Joseana Costa
Giuliana Mora
Bárbara Olyntho
Ana Koga
Irudi Kredituak: Image #1: Photographer Joao Paulo Prado
Image #2: Photographer Joao Paulo Prado
Image #3: Photographer Joao Paulo Prado
Image #4: Photographer Joao Paulo Prado
Image #5: Photographer Joao Paulo Prado
Video: Videomaker Felipe Faria