SuKang You diseinatzailearen Plastic Heart LED Media Arte Instalazioa

SuKang You diseinatzailearen Plastic Heart LED Media Arte Instalazioa lana 2025 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Arte Instalazio Birtual eta Digitalen Diseinua Lehiaketa Kategorian.

BrontzeInstalazio Digitalak· 2025

Plastic Heart LED Media Arte Instalazioa

diseinatzailea: SuKang You

Bezeroa: SuKang You (Hongik University)

Brontzezko Saria A' Design Award Irabazlea Instalazio Digitalak Kategorian

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#169578 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Plastic Heart LED Media Arte Instalazioa Diseinuari Buruz

Plastic Heart plastikozko hondakinek eragindako ingurumen-krisia bistaratzen duen LED media arte instalazio publiko bat da. Artelanak plastikozko hondakin koloretsuz eraikitako bihotz baten forma hartzen du, organo bizi bat balitz bezala erritmo egonkorrean taupaka. Adimen artifizial sortzailea eta neurona-erradiantzia-eremuen teknologia erabili ziren hiru dimentsioko irudiak sortzeko, ondoren konposizio digitalarekin eta mugimenduaren post-produkzioarekin fintuak. Bideoa hamalau pantaila-formatutan prestatu da, aire zabaleko erakusleku handietarako. Bihotza gizaki batena, animalia batena edo planetarena izan liteke.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Plastic Heart LED Media Arte Instalazioa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Plastic Heart LED Media Arte Instalazioa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Plastic Heart LED Media Arte Instalazioa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Plastic Heart is a Public LED Media Art installation that visualizes the environmental crisis caused by plastic waste. The artwork takes the form of a heart, constructed from colorful plastic debris, pulsating rhythmically like a living organ. Utilizing AI-generated imagery and NeRF technology, the piece transforms digital artwork into a striking 3D visualization. The LED display enhances its immersive quality, engaging the audience with a thought-provoking spectacle.
Neurriak eta Ontziratzea: Plastic Heart is a public LED media installation designed for public spaces. The project was exhibited at COEX Mall in Gangnam, Seoul, South Korea, displayed on a 4224mm (W) × 1944mm (H) anamorphic LED screen. It was adapted for 14 different screen formats, ensuring compatibility across diverse public display environments. The video was created with high-resolution techniques to maintain visual clarity on large-scale digital displays.
Etiketak: Plastic Heart, Public LED Media Art, Environmental Awareness, Generative AI, NeRF Technology, Digital Art, Motion Graphics, Sustainable Design, Plastic Pollution, Visual Storytelling
Produkzio Teknologia: Plastic Heart was created using generative AI to generate 3D visualizations, which were then refined through digital compositing. This public LED media installation is a video-based artwork designed for large-scale display. NeRF technology was used to generate multi-angle 3D objects based on the desired design, enhancing spatial realism. The final visuals were processed with post-production tools such as After Effects for a seamless and immersive motion effect.
Diseinu Erronka: The biggest challenge was utilizing generative AI and NeRF tools to achieve precise artistic control. While generative AI provided visually compelling outputs, refining them to match the intended design required extensive adjustments. NeRF was used to generate multi-angle 3D objects, but optimizing them for animation and integration into the final composition was complex. Overcoming these challenges involved iterative refinement and a hybrid approach combining AI with traditional post-production tools.
Ikerketa: Plastic Heart serves as a visual statement on the environmental crisis caused by plastic waste. By transforming discarded plastics into a pulsating heart, it highlights the consequences of excessive consumption. The vibrant yet critical imagery draws viewers in, prompting reflection on sustainability. This project contributes to raising public awareness of plastic pollution, encouraging individuals and industries to reconsider their reliance on disposable plastics and take action for a greener future.
Inspirazioa: Plastic Heart was inspired by the impact of plastic pollution on ecosystems. The plastic we use daily threatens all living beings, from wildlife to marine life, and even the Earth itself. Yet, the vibrant plastic debris—reminiscent of Christmas ornaments—creates an ironic contrast, making waste visually striking. The heart is ambiguous—it could belong to a human, an animal, or the planet—urging audiences to reflect on sustainability and collective responsibility.
Proiektuaren Iraupena: Plastic Heart was produced from September to November 2024. The video was created for SMAF 2025 (Seoul Media Art Festival) and was first exhibited on December 25, 2024, at COEX Mall in Gangnam, Seoul, South Korea. The anamorphic LED screen display measured 4224mm (W) × 1944mm (H) and was adapted for 14 different screen formats to ensure broad accessibility across various public display environments.
Eragiketa Fluxua: Plastic Heart is a video-based public LED media installation that serves as a visual warning about the environmental impact of reckless plastic consumption. The heart, made of vibrant plastic debris, symbolizes an unidentified life form, blurring the lines between human, animal, and planet. Ironically, the video starts with dazzling, festive visuals set to Christmas carols, drawing viewers in with beauty before revealing its underlying environmental message.
Irudi Kredituak: Image: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.
Video Credits: Creator / Video Designer SuKang You (Graduate School of Visual Communication, Hongik University), Plastic Heart, 2024.