Abra Mode Funtzio Nagusia: Galtzerdi-panty Ontziratzea by Sajad Izadi

Abra Mode Funtzio Nagusia: Galtzerdi-panty Ontziratzea by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Burdinazko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BurdinaOntziketa· 2025

Abra Mode Funtzio Nagusia: Galtzerdi-panty Ontziratzea

by Sajad Izadi

Client: Abra Mode

Burdinazko Saria A' Design Award Winner in Ontziketa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Funtzio Nagusia: Galtzerdi-panty Ontziratzea

Testua: Abra Mode galtzerdi-pantyentzako ontziratze-kutxa bat da. Kutxa krema eta urre tonuetako kartoiz eginda dago, lasaitasuna, leuntasuna eta luxua iradokitzeko aukeratuak. Emakumezko zango gurutzatu baten forma duen leiho bat moldearekin ebakita dago, eta ehunaren testura, dentsitatea eta kolorea agerian uzten ditu. Leihoak koloreko edo eredu bakoitzeko kutxa berri bat inprimatzeko beharra ezabatzen du. Estaldura ur-oinarrizkoa, matea eta birziklagarria da, eta gainazalean hatz-markak agertzea eragozten du. Kutxak 138 mm-ko zabalera, 25 mm-ko sakonera eta 240 mm-ko altuera ditu. Forma itxiak produktua babesten du hautsetik eta dendetako manipulaziotik.

The Recognition

About the Burdinazko Saria A' Design Award

Abra Mode Funtzio Nagusia: Galtzerdi-panty Ontziratzea Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Abra Mode Funtzio Nagusia: Galtzerdi-panty Ontziratzea oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Abra Mode Funtzio Nagusia: Galtzerdi-panty Ontziratzea zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi