Montigo Experience Store Txikizkako Merkataritzaren Diseinua by Chong Hean Teo

Montigo Experience Store Txikizkako Merkataritzaren Diseinua by Chong Hean Teo is a highly esteemed winner of the very prestigious 2025 Burdinazko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BurdinaBarrualdea· 2025

Montigo Experience Store Txikizkako Merkataritzaren Diseinua

by Chong Hean Teo

Client: Montigo

Burdinazko Saria A' Design Award Winner in Barrualdea Category

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Colors

The Design

About Montigo Experience Store Txikizkako Merkataritzaren Diseinua

Montigo-ren Hydration Haven-ek kontzientzia ekologikodun txikizkako salmenta birdefinitzen du Singapurreko Ion Orchard merkataritza-gunean, murgiltze-denda kurbilineo baten bitartez. Bideo-horma kurbatu dinamiko batean zentratuta, diseinuak kartel botakorrak eduki digital egokigarriarekin ordezten ditu, material-hondakinak eta karbono-aztarna izugarri murriztuz. Laser-grabatu gune interaktiboak eta koloreen mundu biziak bezeroei botila termiko pertsonalizatuak sortzeko aukera ematen die. Erakarpen zinetikoa eta pertsonalizazioa uztartzen ditu.

The Recognition

About the Burdinazko Saria A' Design Award

Montigo Experience Store Txikizkako Merkataritzaren Diseinua Burdinazko Saria A' Design Award irabazlea da, ondo diseinatutako sorkuntzetatik espero diren eskakizun profesional eta industrialak betetzen dituzten diseinu onei ematen zaien aitorpen prestijiotsua. Burdin-mailako irabazleek beren sortzaileen trebetasun handia, espezializazio handia, adituen ulermena eta sormen-gaitasuna erakusten dituzte. Montigo Experience Store Txikizkako Merkataritzaren Diseinua oso estimatua, miretsia eta maitea den sorkuntza izatea espero da, praktikoa eta berritzailea dena. Burdinazko Saria A' Design Award irabazi duen diseinu honek sektoreko praktika onenak integratzen ditu eta know-how-ari eta talentuari lotutako ezaugarri tekniko gaituak ditu. Montigo Experience Store Txikizkako Merkataritzaren Diseinua zehaztasunagatik errespetatua den lana da, eta mundua leku hobea egiten laguntzen duten bizi-kalitatearen hobekuntzak eskaintzeko diseinatua dagoena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Montigo’s Hydration Haven redefines eco-conscious retail through a curvilinear, immersive store at Singapore’s ION Orchard. Centered on a dynamic curved videowall the design replaces disposable posters with adaptive digital content, slashing material waste and carbon footprints. Interactive laser-engraving stations and a vibrant “color wonderland” invite customers to craft personalized thermal bottles. Merges kinetic allure with customization.
Dimensions & Packaging: 6872mm x 6172mm x 4050mm
approximately 452sqft
Tags: Sustainable Retail Tech, Customization, Curvilinear Architecture, Eco-Conscious Design, Brand Immersion,Montigo
Production Technology: the overview design was first draft in freehand , then transfer into AutoCAD to get it's proper layout. and ultimately build and render the 3D models with sketchup & vray.
Design Challenge: Designing for a compact, transit-adjacent space demanded strategic use of technology and form. The curved video wall addressed spatial constraints by optimizing vertical visibility, ensuring the store stood out amid visual clutter while serving as a sustainable alternative to disposable signage. Durable, locally sourced materials were prioritized to withstand high foot traffic, aligning with circular design principles.
Research: The primary intent was to create a dynamic, interactive environment that mirrors Montigo’s ethos of individuality, vibrancy, and environmental stewardship.
Key goals included:
Elevating the in-store customization journey through tactile and digital touchpoints.
-Capturing attention from fast-moving commuters.
-Reinforcing brand identity through spatial aesthetics.
-Minimizing environmental impact.

The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization.
Inspiration: The store’s architectural language draws direct inspiration from Montigo’s thermal bottle silhouette, translating its ergonomic curvature into a full-scale spatial experience. The undulating facade and interior layout echo the bottle’s fluid form, creating a tangible connection between product and environment.

The curved video wall emerged as a kinetic reinterpretation of Montigo’s customizable ethos.
Project Duration: The design process started in June 2024. Videowall was fabricated in Shenzhen. Renovation started in September 2024 and completed in October 2024 in ION Orchard Singapore.
Operation Flow: The result is a retail environment transcending transactional space, offering a multisensory journey where customers “drink their way” through color, light, and personalization. By merging digital allure with tactile engagement and sustainable practices, Montigo’s store has become a landmark of experiential retail - driving footfall, dwell time, and emotional connection to the brand while setting a benchmark for eco-conscious retail design.
Patents: All Copyrights reserved by Chong Hean Teo
Trademark by RPG Commerce Sdn Bhd
Team Members: Teo Chong Hean(Mason)
Image Credits: Image #1: Photographer Ching, Shop Front,2024.
Image #2: Photographer Ching, Product Wall,2024.
Image #3: Photographer Ching, Display Counter,2024.
Image #4: Photographer Ching, Laser Engraving Counter/Cashier,2024.
Image #5: Photographer Ching, Videowall display,2024.