Liandong Zhang and Xueqian Zhang diseinatzailearen Guijiu 20 Alkoholdun Edarien Ontziratzea

Liandong Zhang and Xueqian Zhang diseinatzailearen Guijiu 20 Alkoholdun Edarien Ontziratzea lana 2025 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

UrreOntziketa· 2025

Guijiu 20 Alkoholdun Edarien Ontziratzea

diseinatzailea: Liandong Zhang and Xueqian Zhang

Bezeroa: Guizhou Guijiu Group Co., Ltd

Urrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Diseinua

Guijiu 20 Alkoholdun Edarien Ontziratzea Diseinuari Buruz

Guijiu 20 baijiu izeneko txinatar pattar baten ontziratzea da. Botilak goialde biribila eta gorputz karratua uztartzen ditu, harmoniaren ideia tradizionalei lotutako forma bat. Tximeleten, fenixen, txorien eta arrainen erliebe-ereduak Guizhou-ko (Txina) talde etnikoen motibo tradizionaletatik hartuak dira. Urteko eraztunen lerroek eta terrazen lerroek ontze-prozesuari eta bertako paisaiari egiten diote erreferentzia. Botila gardentasun handiko beiraz egina dago, tapoi metalikoarekin, eta gainazal-tratamendu batek zeramika itxurako testura ematen dio beirari, kostu txikiagoan. Gorputz karratuak, gainera, heltzeko erosotasuna hobetzen du.

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Urrezko Saria A' Design Award Sariari Buruz

Guijiu 20 Alkoholdun Edarien Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Guijiu 20 Alkoholdun Edarien Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Guijiu 20 Alkoholdun Edarien Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Neurriak eta Ontziratzea: box：140*110*275mm
bottle：115*62*223mm
Etiketak: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Produkzio Teknologia: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Diseinu Erronka: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Ikerketa: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspirazioa: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Proiektuaren Iraupena: The project launched in February 2021 and release to market in June 2024
Eragiketa Fluxua: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Taldekideak: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Irudi Kredituak: Guizhou Guijiu Group Co., Ltd