Eternal Moon Ilargi-opil Ontziratzea by Sha Feng and Jiayi Lu

Eternal Moon Ilargi-opil Ontziratzea by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 Brontzezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

BrontzeOntziketa· 2025

Eternal Moon Ilargi-opil Ontziratzea

by Sha Feng and Jiayi Lu

Client: Eternal Moon

Brontzezko Saria A' Design Award Winner in Ontziketa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Ilargi-opil Ontziratzea

Eternal Moon ilargi-opiletarako diseinatutako opari-kutxa bat da. Ontziratzeak Udazken Erdiko gaia ikuspegi zabal batetik aurkezten du, betiko kondairak alde batera utzita, ilargiaren betikotasunean eta pertsonen patu komunean arreta jarriz. Artelanak ilargia zortzi testuingurutan erakusten du: sua, loreak, harriak, hodeiak, itsasoa, haizea, mendiak eta basoa. Kolore zehatzeko inprimaketa eta harrotze beroa erabiltzen dira. Kanpoko kutxak 335 bider 75 bider 195 milimetro neurtzen ditu, eta 70 bider 70 bider 35 milimetroko ilargi-opil kutxa txikiagoak barne hartzen ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Eternal Moon Ilargi-opil Ontziratzea Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Eternal Moon Ilargi-opil Ontziratzea oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Eternal Moon Ilargi-opil Ontziratzea beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.