Wanmu Qianjin Astragalo Tearen Ontziratzea by Chushan Design

Wanmu Qianjin Astragalo Tearen Ontziratzea by Chushan Design is a highly esteemed winner of the very prestigious 2025 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2025

Wanmu Qianjin Astragalo Tearen Ontziratzea

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Wanmu Qianjin Astragalo Tearen Ontziratzea

Wanmu Qianjin astragalo tearentzako opari-sorta ontziratze bat da. Esmeralda kolore berdeko kanpoko kutxak Qing dinastiako zigilu inperialetan inspiratutako urrez estalitako metalezko plaka grabatu bat darama. Testuradun paperak baso-paisaia iradokitzen du, eta urre-printzadun ereduek astragalo baliabideei egiten diete erreferentzia. Kutxa irekitzean, barnealde urreztatu bat agertzen da, Saihanba paisaia bat osatzen duten hiru tiradera urrekararekin. Tiradera bakoitzak hamar zorrotxo ditu, hogeita hamar eguneko hornidura eskainiz. Ontziratzea birbetegarria da, eta erosketa bakoitzeko zuhaitz gazte bat landatzen da.

The Recognition

About the Zilarrezko Saria A' Design Award

Wanmu Qianjin Astragalo Tearen Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Wanmu Qianjin Astragalo Tearen Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Wanmu Qianjin Astragalo Tearen Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wanmu Qianjin gift set encapsulates Saihanba's ecological legacy, blending Qing imperial seal motifs with minimalist design. Gilded seals and forest-wave patterns visualize Heaven-Human Unity philosophy. Integrating forest/seal/herb canon symbols with a "one sapling planted per purchase" mechanism, it pioneers a new paradigm for premium wellness gifts that harmonize ecological ethos and commercial innovation.
Dimensions & Packaging: Dimensions: 330mm185mm102mm
Contents: 3 boxes × 10 sachets × 8g (Total 30 sachets/240g)
Tags: Seals, Astragalus, Sustainability, Treasure, Philanthropy, Spirit
Production Technology: The Wanmu Qianjin set embodies eco-aesthetics with textured paper mimicking forestscapes, gold-flecked patterns symbolizing astragalus resources, and Qianlong-style seal plaques reflecting imperial elegance. Three golden drawers assemble into Saihanba landscapes, containing 30-day supply (10 sachets per drawer) with herbal wisdom engraved. Refillable design embodies sustainability principles.
Design Challenge: The design bridges consumption and ecological action: forest-textured paper with gold-flecked patterns metaphorically links Astragalus resources to Saihanba's restoration. Each purchase funds a sapling, transforming consumers into ecological stakeholders. Medicinal value is visualized through deconstructed Qing pharmacopeia motifs, perpetuating Saihanba Spirit via contemporary design semiotics.
Research: This packaging emphasizes the connection between consumer behavior and ecological preservation. It inherits the Saihanba Spirit while addressing modern youth's demand for health-conscious lifestyles. By exploring the modern translation of traditional cultural elements – including royal heritage, desert-to-forest transformation, and Astragalus' medicinal value – the design rejuvenates cultural communication for younger generations and advances Saihanba's green sustainability philosophy.
Inspiration: The Wanmu Qianjin packaging translates Saihanba's ecological narrative, documenting three generations' desert to forest transformation that showcases balance between humanity and nature, reflecting the Eastern philosophy of Heaven Human Unity. By merging Qing imperial hunting heritage with modern ecotechnology elements, it advances the Saihanba Spirit through innovative cultural interpretation.
Project Duration: The Wanmu Qianjin project was launched in Shenzhen, China (September 2024) and fully implemented by January 2025.
Operation Flow: The emerald-green exterior features an engraved gold-plated metal plaque, exuding luxurious appeal. Opening the box reveals a gilded inner chamber, symbolizing the discovery of ecological treasure within vast forests, enhancing perceived value and ritualistic experience. Contains 30 Astragalus tea sachets (8g each, 240g total) – one sachet brews a daily pot, precisely designed for 30-day usage. Compact pouch packaging ensures portability.
Team Members: Yin Peng
Li Linlin
Liu Xinrui
Image Credits: Image : Photographer Saihan Golden Gourd Pharmaceutical Co., Ltd., Wanmu Qianjin, 2025.