After Design Living and Space Co.,Ltd. diseinatzailearen Geneus DNA and Gatta Txikizkako Dendaren Barnealdea, Kafetegiaren Barnealdea

After Design Living and Space Co.,Ltd. diseinatzailearen Geneus DNA and Gatta Txikizkako Dendaren Barnealdea, Kafetegiaren Barnealdea lana 2025 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Barruko Espazioa eta Erakusketa Diseinua Lehiaketa Kategorian.

ZilarBarrualdea· 2025

Geneus DNA and Gatta Txikizkako Dendaren Barnealdea, Kafetegiaren Barnealdea

diseinatzailea: After Design Living and Space Co.,Ltd.

Bezeroa: After Design Living and Space Company Limited

Zilarrezko Saria A' Design Award Irabazlea Barrualdea Kategorian

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Egiaztatutako Sari Irabazlea

#172873 Sariaren Egoera Egiaztatu

Webgunea Bisitatu A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Geneus DNA and Gatta Txikizkako Dendaren Barnealdea, Kafetegiaren Barnealdea Diseinuari Buruz

Geneus DNA eta Gatta funtzio anitzeko txikizkako barnealde bat da, proba genetiko pertsonalizatuen zerbitzuak kafetegi batekin uztartzen dituena. Gatta izena DNAren lau baseetatik dator, hots, A, C, G eta T, osasun pertsonalizatua sinbolizatuz. Proiektuak 6 x 5 metroko elkarren ondoko bi unitate hartzen ditu, guztira 60 metro koadro. Alde batean proba genetikoak eskaintzen dira, eta bestean kafea zerbitzatzen da. Altzairu herdoilgaitzak, polikarbonato gardenak, lerro kurbatuek eta LED zerrenda-argiztapenak itxura futurista sortzen dute. Diseinu irekiak bisitariak zientziatik erosotasunera gidatzen ditu, probak egitea ez hain beldurgarri sentiaraziz.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Geneus DNA and Gatta Txikizkako Dendaren Barnealdea, Kafetegiaren Barnealdea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Geneus DNA and Gatta Txikizkako Dendaren Barnealdea, Kafetegiaren Barnealdea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Geneus DNA and Gatta Txikizkako Dendaren Barnealdea, Kafetegiaren Barnealdea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Neurriak eta Ontziratzea: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Etiketak: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Produkzio Teknologia: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Diseinu Erronka: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Ikerketa: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspirazioa: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Proiektuaren Iraupena: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Eragiketa Fluxua: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patenteak: After Design Living and Space Co.,Ltd., 2025
Taldekideak: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong