Zhen Yuan Zeng Baijiu-arentzako Ontzi-diseinua by Wen Liu

Zhen Yuan Zeng Baijiu-arentzako Ontzi-diseinua by Wen Liu is a highly esteemed winner of the very prestigious 2026 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2026

Zhen Yuan Zeng Baijiu-arentzako Ontzi-diseinua

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Yuan Zeng Baijiu-arentzako Ontzi-diseinua

Zhen Yuan Zeng baijiu ondu batentzako ontzi-diseinua da, Txinako pattar tradizional batentzat, alegia. Botila zeramikaz eginda dago eta likore-pegar tradizionalaren bertsio moderno baten forma du. Alde geometriko zehatzek forma klasikoa fintzen dute eta haren pisu bisuala arintzen dute. Tapoi uhindunak likoreak pegarraren barruan duen ontze-prozesu geldoa gogorarazten du. Botila sulfato-paperez bilduta dago, eta horrek silueta leuntzen du eta forma partzialki ezkutatzen du. Kontsumitzaileak papera kentzen duen heinean, botila urratsez urrats agertzen da. Ontziak 85 x 85 x 165 milimetro neurtzen ditu.

The Recognition

About the Zilarrezko Saria A' Design Award

Zhen Yuan Zeng Baijiu-arentzako Ontzi-diseinua Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Zhen Yuan Zeng Baijiu-arentzako Ontzi-diseinua erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Zhen Yuan Zeng Baijiu-arentzako Ontzi-diseinua jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
Dimensions & Packaging: 85mm*85mm*H165mm
Tags: Premium Baijiu, Cultural Tracing
Production Technology: The bottle is made of ceramic and wrapped in sulphate paper on the outside.
Design Challenge: The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
Project Duration: August 2024, Shenzhen, China
Operation Flow: The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
Team Members: Creative Direction: Wen Liu
Design Execution: Yuan Jin