Guojiao 1573 Baijiu Ontziratzea by Wen Liu

Guojiao 1573 Baijiu Ontziratzea by Wen Liu is a highly esteemed winner of the very prestigious 2026 Zilarrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

ZilarOntziketa· 2026

Guojiao 1573 Baijiu Ontziratzea

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Zilarrezko Saria A' Design Award Winner in Ontziketa Category

21,869
Verified Award Winner
Verify Award Status for #173415

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guojiao 1573 Baijiu Ontziratzea

Guojiao 1573 txinatar baijiu premium baterako edizio mugatuko ontziratze-diseinu bat da. Diseinuak loong-a du oinarri, txinatar kulturako zorionaren iruditzat hartzen den figura. Hiru dimentsioko eskulturak loong-a erakusten du botilan zein kanpoko ontziratzean, eta figuraren zati batzuk formen barruan ezkutaturik geratzen dira. Botila antzinako labe-erretze zeramikako teknika batekin egina dago eta eskuz moldatua da. Ontziak 205 x 170 x 295 milimetro neurtzen ditu. Forma lasai eta finak kontsumitzailea ontzia arakatzera eta irekitzera gonbidatzen du.

The Recognition

About the Zilarrezko Saria A' Design Award

Guojiao 1573 Baijiu Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Guojiao 1573 Baijiu Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Guojiao 1573 Baijiu Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
Dimensions & Packaging: 205mm*170mm*H295mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
Design Challenge: As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li