Congtai Huofenzi V10 Likore Botilaren Ontziratzea by Wen Liu

Congtai Huofenzi V10 Likore Botilaren Ontziratzea by Wen Liu is a highly esteemed winner of the very prestigious 2026 Urrezko Saria A' Design Award in Ontziketa Diseinua Competition Category.

UrreOntziketa· 2026

Congtai Huofenzi V10 Likore Botilaren Ontziratzea

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Urrezko Saria A' Design Award Winner in Ontziketa Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Likore Botilaren Ontziratzea

Congtai Huofenzi V10 goi-mailako baijiu baterako ontziratze diseinu bat da, eta Huofenzi V Seriearen zodiako gaia duen lehen argitalpena da. Botilako ilustrazioak Congtai baijiuaren aromak erakarritako suge bat erakusten du, urrutitik bidaiatzen eta edan ondoren eraldatzen dena. Sugeak V forma bat osatzen du kurbatuz, seriearen logotipoarekin nahasten dena. Molekula eta legamia motiboak, arroza eta ohiko ereduak sugearen gorputzean ehunduta daude. Ilustrazioa kalkomania erretze prozesu baten bidez aplikatzen da beirazko botilan. Botilak 105 x 105 x 308 milimetro neurtzen ditu.

The Recognition

About the Urrezko Saria A' Design Award

Congtai Huofenzi V10 Likore Botilaren Ontziratzea Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Congtai Huofenzi V10 Likore Botilaren Ontziratzea oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Congtai Huofenzi V10 Likore Botilaren Ontziratzea desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang