Fluf Sofa by Joao Demele is a highly esteemed winner of the very prestigious 2026 Brontzezko Saria A' Design Award in Altzari Diseinua Competition Category.

BrontzeAltzariak· 2026

Fluf Sofa

by Joao Demele

Client: Karams

Brontzezko Saria A' Design Award Winner in Altzariak Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluf Sofa

Fluf eguneroko atsedenerako eta erlaxaziorako diseinatutako sofa bat da. Sofak bolumen oparoak eta lerro organikoak ditu. Egurrezko oinarri batek gorputz tapizatu biguna eusten du. Oinarria zurgintza-ebaketa eta lotura zehatzekin eginda dago, egiturazko egonkortasuna eta iraunkortasuna bermatzeko. Eserlekua, bizkarraldea eta besoetako kuxinak dentsitate ezberdinetako aparrez beteta daude, euskarria eta biguntasuna orekatzeko. Alboko bizkarralde erregulagarri batek erabilera modu desberdinak ahalbidetzen ditu, hala nola irakurtzea, atseden hartzea edo sozializatzea. Sofak 260 cm-ko zabalera, 101 cm-ko sakonera eta 85 cm-ko altuera ditu.

The Recognition

About the Brontzezko Saria A' Design Award

Fluf Sofa Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Fluf Sofa oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Fluf Sofa beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fluf is a sofa with generous enveloping volumes. Its design expresses comfort even before touch. The wooden base lightly supports the soft upholstered body. The adjustable side backrest allows different modes of use enhancing ergonomics and user experience. More than a sofa Fluf is a piece sensitive to everyday life adaptable fluid and emotionally connected to those who inhabit it.
Dimensions & Packaging: Materials and Finishes Fabric and wood
Dimensions Width 260 cm - Depth 101 cm - Height 85 cm
Tags: Sofa, Fluf, Affection, Comfort, Design, Modern, Karams, Furniture, Brazilian Design, Ergonomic
Production Technology: The base of the Fluf Sofa is built with high precision woodworking using accurate cuts and joints to ensure structural stability and durability. The seat backrest and arm cushions are filled with foams of varying densities strategically selected to balance support and softness. The textile finish is applied with careful sewing and shaping techniques ensuring ergonomic comfort and a refined appearance.
Design Challenge: The main challenge was balancing the organic look of the design with the needs for comfort adjustability and sustainable materials. The goal was to create a sofa that fits daily life without losing lightness or stability. The adjustable backrest was designed to integrate discreetly into the form. Despite limitations in production and materials the project found creative solutions combining form function and care for everyday living.
Research: The research involved ergonomic analysis and sustainable material studies to develop a sofa that combines comfort and environmental responsibility. The goal was to create a versatile adjustable and welcoming design that adapts to different needs. The methodology combined 3D modeling and physical testing with prototypes. The result is a product that balances form and versatility and enhances wellbeing.
Inspiration: The Fluf Sofa is born from the desire to translate affection into form and matter. Inspired by the pursuit of emotional comfort, its design expresses warmth and softness. With voluminous cushions and organic lines, it evokes the feeling of an embrace, adapting to the body and daily life. Fluf translates rest as a gesture of care, connection, and presence.
Project Duration: Project started in 2024 and was published in 2025 in Sao Paulo.
Operation Flow: The Fluf Sofa offers an intuitive and versatile experience. Its adjustable side backrest allows personalized comfort for different moments such as reading resting or socializing. The enveloping cushions support immediate relaxation while the wide seat invites various postures. Interaction flows naturally adapting to daily rituals with comfort functionality and freedom.
Team Members: Joao Demele