The Netherlands Pavilion Erakusketa Pabilioia by Tellart and RAU Architects

Platino Ekitaldia · 2026

The Netherlands Pavilion Erakusketa Pabilioia

by Tellart and RAU Architects

Platinozko Saria A' Design Award 2026 in Ekitaldia
CLIENT: Netherlands Enterprise Agency and AND B.V.
Estimated Number of Design Views: 995,795
Verification code 5AD4C9F87C · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About The Netherlands Pavilion Erakusketa Pabilioia

Herbehereetako Pabilioia Osakako 2025eko Mundu Erakusketarako eraikitako erakusketa pabilioi bat da. Pabilioiak Herbehereek izandako aldaketa historikoa aurkezten du: urari aurre egitetik ura aliatu gisa erabiltzera igaro dira energia garbian, klima-egokitzapenean eta bizimodu jasangarrian. Bisitari bakoitzak Orb bat jasotzen du, ibilbidea gidatzen duen eta instalazio interaktiboak aktibatzen dituen eskuko esfera bat, besteak beste, adimen artifizial sortzailearekin sortutako 360 graduko kupula-film bat. Egitura desmuntatzeko diseinatuta dago, eta, beraz, osagai guztiak berrerabil daitezke erakusketaren ondoren.

About the Platinozko Saria A' Design Award

The Netherlands Pavilion Erakusketa Pabilioia Platinozko Saria A' Design Award irabazlea da, benetan apartekoak, dotoreak eta handiosoak diren diseinuei ematen zaien aitorpen oso prestijiotsua. Platino-mailako irabazleak sorkuntzaren mirariak dira, sormen intelektualaren mugen lekuko, eta beren diseinatzaileen profesionaltasun parekaezina eta genioa erakusten dute. Diseinu hauek garai baten estetika zehazten duten, gizartearen ongizateari laguntzen dioten eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituzten lan ospetsuenak izatea espero da. The Netherlands Pavilion Erakusketa Pabilioia bikaintasun-maila transzendentea erakusten duen lana da, eta, zalantzarik gabe, mundua leku hobea bihurtzen duena bere ezaugarri onuragarri eta baliotsuekin. The Netherlands Pavilion Erakusketa Pabilioia Platinozko Saria A' Design Award irabazi duen lana da, desirak pizten dituena, inspiratzen duena, pozik betetzen duena eta poz handia sortzen duena.

Press Kit

Unique Properties: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimensions & Packaging: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Tags: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Production Technology: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Design Challenge: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Research: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspiration: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Project Duration: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Operation Flow: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patents: Copyrights and IP of the Building belong to RAU Architects (2025).
Image Credits: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart