Urre Barrualdea · 2026
V6 Lifestyle Art Emporium Altzari Erakusketa Aretoa
by Xiang Li
- Urrezko Saria A' Design Award 2026 in Barrualdea
- CLIENT: DeRUCCI V6 Home
- Estimated Number of Design Views: 55,715
- Verification code E9761FC533 · Verify this award
Colors
About V6 Lifestyle Art Emporium Altzari Erakusketa Aretoa
V6 Lifestyle Art Emporium 1300 metro koadroko altzari erakusketa areto bat da. Barnealdeak lorategi-ibilbide baten narratiba jarraitzen du, Txinako lorategi klasikoen bideetan inspiratua. Bisitariak elkarri lotutako eszenetan zehar mugitzen dira, eta gune bakoitzak istorio ezberdin bat aurkezten du trantsizio leunen, ikuspegi enkoadratuen eta giro-soinuaren bidez. Antolaketa modularrek erakusketak berrantolatzea ahalbidetzen dute bildumak aldatzen diren heinean. Girunek sofa-txoko intimoetatik ispiluzko instalazioetara bitarteko aukerak eskaintzen dituzte. Diseinuak erakusketa-areto funtzional bat marka-nortasuna adierazten duen espazio-bidaia gidatu bihurtzen du.
About the Urrezko Saria A' Design Award
V6 Lifestyle Art Emporium Altzari Erakusketa Aretoa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. V6 Lifestyle Art Emporium Altzari Erakusketa Aretoa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. V6 Lifestyle Art Emporium Altzari Erakusketa Aretoa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.
Press Kit
- Unique Properties
- The V6 Lifestyle Art Emporium redefines traditional showroom design by adopting a garden-touring narrative. Through modular scenes, architectural segmentation, and flexible display strategies, it transforms functional space into a poetic, immersive experience. The design unites structure, color, and rhythm, offering a high-end spatial journey that merges brand identity with emotional resonance.
- Dimensions & Packaging
- 1300 square meters
- Tags
- Showroom, Exhibition
- Design Challenge
- The biggest challenges were the extremely tight timeline - only four and a half months from concept to completion - and the rigid constraint of pre-determined furniture. The designer had to accommodate all pieces without omission or excess, while still ensuring spatial harmony and storytelling. Balancing fixed content with creative freedom under such pressure required precise planning and high design agility.
- Research
- The "V6 Lifestyle Art Emporium" serves as a three-dimensional narrative vehicle for the brand philosophy of "V6 Home," a brand under the DeRUCCI Group. Designer intended to transcend the traditional function of product display. The goal is to establish an in-depth dialogue between the brand and its audience by elevating the core values embedded within the space. Taking the exploration of a garden-like realm as the artistic expression of the space, the designer transforms the brand's high-end positioning, artistic essence, and refined tone into tangible physical experiences. While fulfilling the basic requirements for display, the design integrates dual values of artistic expression and experiential drive, endowing the space with sustainable and extendable vitality.
- Inspiration
- Inspired by the classical Chinese garden’s narrative path, this project reimagines spatial storytelling in a modern showroom. The designer was driven by a desire to express life aesthetics beyond product display—creating emotional immersion and sensory memory. The concept stems from blending Eastern spatial philosophy with contemporary modular logic, forming a design language both poetic and adaptive.
- Project Duration
- The project began in Dongguan, Guangdong in October 2024 and was completed in February 2025. The exhibition space serves as a flagship showcase for V6 Home, under the DeRUCCI Group.
- Operation Flow
- Visitors move through the space as if walking through a garden. Each area tells a different story, guiding users with soft transitions, framed views, and immersive sounds. Modular layouts adapt to changing displays. The shifting atmospheres—from intimate sofa nooks to mirrored installations—stimulate exploration. This dynamic flow fosters deep engagement and emotional connection with the brand.
- Image Credits
- SFAP
