Wen Liu diseinatzailearen Longpai Soy Sauce Soja Saltsaren Ontzikia

Wen Liu diseinatzailearen Longpai Soy Sauce Soja Saltsaren Ontzikia lana 2026 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2026

Longpai Soy Sauce Soja Saltsaren Ontzikia

diseinatzailea: Wen Liu

Bezeroa: Longpai Food Co., Ltd.

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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#176984 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Longpai Soy Sauce Soja Saltsaren Ontzikia Diseinuari Buruz

Longpai Soy Sauce Hunan estiloko stir fry sukaldaritzarako pentsatutako soja saltsa premium baterako ontziki diseinu bat da. Botila beira gardenez eginda dago eta 73,5 x 73,5 x 217,5 milimetroko neurriak ditu. Paperezko etiketa batek beirarekin kontrastea egiten du eta Hunan sukaldaritzatik eta upel txikietako hartzidura eta eguzkitan lehortzeko metodo tradizionaletatik hartutako motibo kulturalak darama. Botilaren forma heltze seguru baterako eta sukaldaritza azkarrean isurketa kontrolatua egiteko moldatuta dago. Diseinuak produktua bere sukaldaritza testuinguruarekin lotzen du eta txikizkako apaletan ezagutzea hobetzen du.

Aintzatespena

Zilarrezko Saria A' Design Award Sariari Buruz

Longpai Soy Sauce Soja Saltsaren Ontzikia Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Longpai Soy Sauce Soja Saltsaren Ontzikia erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Longpai Soy Sauce Soja Saltsaren Ontzikia jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
Neurriak eta Ontziratzea: 73.5mm x 73.5mm x 217.5mm
Etiketak: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
Produkzio Teknologia: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
Diseinu Erronka: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
Ikerketa: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
Inspirazioa: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
Proiektuaren Iraupena: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
Eragiketa Fluxua: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
Taldekideak: Creative Director: Wen Liu
Design Execution: Shaokun Xiao