Konarski and Bzowski Piotr Duraj diseinatzailearen Nowy Styl Erakusketa Standa

Konarski and Bzowski Piotr Duraj diseinatzailearen Nowy Styl Erakusketa Standa lana 2026 Urrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Azoka Arkitektura, Barrualde eta Erakusketa Diseinua Lehiaketa Kategorian.

UrreAzoka· 2026

Nowy Styl Erakusketa Standa

diseinatzailea: Konarski and Bzowski Piotr Duraj

Bezeroa: Konarski & Bzowski

Urrezko Saria A' Design Award Irabazlea Azoka Kategorian

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Diseinua

Nowy Styl Erakusketa Standa Diseinuari Buruz

Nowy Styl azoka batean bulegoko altzariak aurkezteko sortutako erakusketa standa da. Standak 607,5 metro koadro hartzen ditu eta diseinu biofilikoaren printzipioei jarraitzen die. Bere antolamendua zuhaitz baten metaforan oinarritzen da, eraikitako objektuen bidez adierazia. Haizagailuek haize leun bat sortzen dute espazioa biziberritzen duena, eta argiztapen epelak hostoen artetik igarotzen den eguzki-argia gogorarazten du. Diseinuak giza esperientzia jartzen du zuzeneko salmentaren aurretik. Asmoa da erakustea nola lantoki batek ongizatea sustatu, estresa murriztu eta kontzentrazioa hobetu dezakeen.

Aintzatespena

Urrezko Saria A' Design Award Sariari Buruz

Nowy Styl Erakusketa Standa Urrezko Saria A' Design Award irabazlea da, lehen mailako, zoragarriak eta nabarmenak diren diseinuei ematen zaien aitorpen izugarri prestijiotsua. Urre-mailako irabazleak berrikuntzaz beteriko, ikuspegi handiko eta distiraz liluragarriak diren sorkuntzak dira, beren diseinatzaileen genioa, jakituria eta trebetasuna islatzen dutenak. Nowy Styl Erakusketa Standa oso goraipatua, joera-markatzailea eta monumentala den asmakizuna izatea espero da, balio aurrekaririk gabea eskaintzen duena. Urrezko Saria A' Design Award irabazi duen diseinu hau proiektu ikusgarri eta errespetatua da, artearen, zientziaren, diseinuaren eta teknologiaren mugak oso onuragarriro zabaltzen dituena. Nowy Styl Erakusketa Standa desira-sentimendu biziak sortzen dituen, grina pizten duen, sormena bultzatzen duen eta liluratzen gaituen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
Neurriak eta Ontziratzea: The stand is 607,5 square metres.
Etiketak: fair, wellbeing, nature, personification, control, instinct
Produkzio Teknologia: In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility.
The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
Diseinu Erronka: Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
Ikerketa: Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
Inspirazioa: Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
Proiektuaren Iraupena: The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
Eragiketa Fluxua: Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
Taldekideak: Designer: Artur Suchan
Designer: Piotr Duraj
Project Managers: Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
Irudi Kredituak: Image #1: Photographer Michal Jaworski, Orgatec, 2024.
Image #2: Photographer Michal Jaworski, Orgatec, 2024.
Image #3: Photographer Michal Jaworski, Orgatec, 2024.
Image #4: Photographer Michal Jaworski, Orgatec, 2024.
Image #5: Photographer Michal Jaworski, Orgatec, 2024.