Huy Nguyen Tran diseinatzailearen Huong Incense Marka Identitatea, Ontziratze Diseinua

Huy Nguyen Tran diseinatzailearen Huong Incense Marka Identitatea, Ontziratze Diseinua lana 2026 Brontzezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Publizitate, Marketing eta Komunikazio Diseinua Lehiaketa Kategorian.

BrontzePublizitatea· 2026

Huong Incense Marka Identitatea, Ontziratze Diseinua

diseinatzailea: Huy Nguyen Tran

Bezeroa: Huong

Brontzezko Saria A' Design Award Irabazlea Publizitatea Kategorian

8,326

Egiaztatutako Sari Irabazlea

#178292 Sariaren Egoera Egiaztatu

A' Design Award-en Ikusi Prentsa-oharra Sari-bereizgarria

Koloreak

Diseinua

Huong Incense Marka Identitatea, Ontziratze Diseinua Diseinuari Buruz

Huong Vietnamgo intsentsu marka garaikide baterako branding eta ontziratze proiektu bat da. Diseinuak arbasoen gurtza berrinterpretatzen du belaunaldi gazteentzako zentzumen-erritual lasai gisa. Koloreek Bost Elementuak jarraitzen dituzte, eta ontziratzearen egitura Sei Harmonietatik eta hiru gelako etxe tradizionaletik eratorria da. Multzoak kutxa nagusi hexagonal bat, barneko sei intsentsu-kutxa, bi intsentsu-euskarri eta material inprimatuak biltzen ditu. Gap izeneko webgune lagungarri batek sistema bisual bera hedatzen du, bisitariei beren itzaletatik eratutako arbasoen siluetekin elkarreragiteko aukera emanez.

Aintzatespena

Brontzezko Saria A' Design Award Sariari Buruz

Huong Incense Marka Identitatea, Ontziratze Diseinua Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Huong Incense Marka Identitatea, Ontziratze Diseinua oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Huong Incense Marka Identitatea, Ontziratze Diseinua beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Neurriak eta Ontziratzea: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Etiketak: Renovative, Original, Respect, Nostalgic, Mythical
Produkzio Teknologia: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Diseinu Erronka: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Ikerketa: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspirazioa: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Proiektuaren Iraupena: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Eragiketa Fluxua: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Taldekideak: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh