Kazuo Fukushima and Aya Tanaka diseinatzailearen Heritage Wrap Beverage Packaging Oinarrizko Funtzioa: Edarien Ontziratzea

Kazuo Fukushima and Aya Tanaka diseinatzailearen Heritage Wrap Beverage Packaging Oinarrizko Funtzioa: Edarien Ontziratzea lana 2026 Zilarrezko Saria A' Design Award sari ospetsuaren irabazle bikaina da Ontziketa Diseinua Lehiaketa Kategorian.

ZilarOntziketa· 2026

Heritage Wrap Beverage Packaging Oinarrizko Funtzioa: Edarien Ontziratzea

diseinatzailea: Kazuo Fukushima and Aya Tanaka

Bezeroa: Meiji China Investment Co.,Ltd.

Zilarrezko Saria A' Design Award Irabazlea Ontziketa Kategorian

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Heritage Wrap Beverage Packaging Oinarrizko Funtzioa: Edarien Ontziratzea Diseinuari Buruz

Edari-ontzi honen diseinuak te beltzaren latte klasiko bat berrinterpretatzen du adierazpen grafiko garaikide baten bidez. Apaindurazko motibo tradizionalak bilketa-eredu jarrai bihurtzen dira, ikuspena angelu guztietatik hobetuz eta aldi berean fluxu bisual erritmiko bat sortuz. Erdiko etiketa egituratuak argitasuna eta hierarkia ezartzen ditu, aberastasun apaingarria irakurgarritasunarekin orekatuz. Diseinuak presentzia fin baina hurbil bat eskaintzen du, apaletan ezagutza sendoa eta koherentzia bisuala bermatuz txikizkako ingurune askotarikoetan zehar.

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Zilarrezko Saria A' Design Award Sariari Buruz

Heritage Wrap Beverage Packaging Oinarrizko Funtzioa: Edarien Ontziratzea Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Heritage Wrap Beverage Packaging Oinarrizko Funtzioa: Edarien Ontziratzea erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Heritage Wrap Beverage Packaging Oinarrizko Funtzioa: Edarien Ontziratzea jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Diseinuaren Atzean

Prentsa-kita

Diseinatzaileak emandako kredituak, taldekideak eta xehetasun teknikoak.

Propietate Bereziak: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Neurriak eta Ontziratzea: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Etiketak: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Produkzio Teknologia: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Diseinu Erronka: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Ikerketa: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Inspirazioa: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Proiektuaren Iraupena: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Eragiketa Fluxua: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Taldekideak: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Irudi Kredituak: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD