Lap AI Taipei Lehen Funtzioa: Txikizkako Denda by Tsung Han Lee

Lap AI Taipei Lehen Funtzioa: Txikizkako Denda by Tsung Han Lee is a highly esteemed winner of the very prestigious 2026 Brontzezko Saria A' Design Award in Barruko Espazioa eta Erakusketa Diseinua Competition Category.

BrontzeBarrualdea· 2026

Lap AI Taipei Lehen Funtzioa: Txikizkako Denda

by Tsung Han Lee

Client: LAPT_A. Intelligence Ltd.

Brontzezko Saria A' Design Award Winner in Barrualdea Category

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Colors

The Design

About Lap AI Taipei Lehen Funtzioa: Txikizkako Denda

Lap AI txikizkako barnealde trinko bat da, ordenagailu eramangarrien erosketa pantaila bidezko nabigazioa baino zerbitzu gidatuko ibilbide gisa berriz pentsatzen duena. Lerratze keinuan inspiratuta, planoak begizta kurbatu bat osatzen du, produktuak pausoz pauso agertzen dituena, banakako aholkularitzara eta osteko arretara igaro aurretik konparaketa azkarra ahalbidetuz. Adimen artifizialak lagundutako parekatzeak eta aditu gidaritzak bezeroei gailu egokia konfiantzaz aurkitzen laguntzen diete. Argi zuri epelak, xanpain tonuko metalak eta panel zeharrargitsuek pantaila itxurako giro lasai bat sortzen dute, zarata bisuala murriztu eta konfiantza eraikitzen duena.

The Recognition

About the Brontzezko Saria A' Design Award

Lap AI Taipei Lehen Funtzioa: Txikizkako Denda Brontzezko Saria A' Design Award irabazlea da, sormenak, asmamenak eta zorroztasunak bereizten dituzten diseinu bikainei ematen zaien aitorpen oso prestijiotsua. Brontze-mailako irabazleak trebetasunez beteriko eta nabarmenki sortzaileak diren artefaktuak dira, beren diseinatzaileen esperientzia zabala, irudimena eta ekimena egiaztatzen dutenak. Lap AI Taipei Lehen Funtzioa: Txikizkako Denda oso estimatua, miretsia eta maitea den objektua izatea espero da, nabarmenki profesionala eta berritzailea dena. Brontzezko Saria A' Design Award irabazi duen diseinu honek artearen, zientziaren, diseinuaren eta teknologiaren praktika onenak biltzen ditu eta xehetasunei ematen dien arretagatik bikaina da. Lap AI Taipei Lehen Funtzioa: Txikizkako Denda beharrak bikain asetzen dituen, desirak ukitzen dituen, sentimenduak xarmatzen dituen eta jakin-mina erakartzen duen lana da.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: LAP AI is a retail interior concept that translates the gesture of swiping into a curved, theatre-like customer journey. Zoning supports each decision stage from exploration to consultation and aftercare, while AI-assisted guidance helps match users with suitable devices. Calm lighting and durable materials shift tech retail from visual noise to long-term service and care.
Dimensions & Packaging: Floor area is 23.5 sqm. Display capacity is up to 36 laptops. The layout uses a compact curved loop for quick browsing and comparison, and it naturally leads to a one to one consultation point and aftercare support. A central silver metal demo table integrates diffused LED task lighting to reveal product details without glare. A ceiling ring chandelier and track spotlights highlight the displays. Key materials include metalwork, metal laminate panels, frosted acrylic, PC hollow panels, curved plywood in tea tone, curved plywood in white, and a curved timber support structure.
Tags: Interior Design, Retail Design, Store Design, Commercial Interior, Flagship Store, Customer Experience, Service Design, AI Assisted Retail, Spatial Sequencing, Lighting Design
Production Technology: Warm-white lighting unifies champagne-toned metal and neutral wood. Light is washed into hollow clear panels; the cavity reflects the champagne back wall and segmented cells pull it into fine threads that skim curved surfaces. The panels bend to follow the geometry, expressing a swipe-like motion. Semi-transparent layers and controlled reflections evoke a glossy screen. A silver central table uses diffused LEDs for demos; the LAP AI ring chandelier and circular spot track highlight displays.
Design Challenge: The key challenge was translating LAP AI's service-led operating model into a very small retail footprint while clearly expressing the brand's core idea: helping customers find the right device with trust and long-term support. The space had to communicate value beyond display, remain commercially workable, and feel calm and reliable. The design balances product visibility with one-to-one consultation and uses light and materials to create comfort and confidence.
Research: This project investigates customer decision psychology in tech retail, focusing on choice overload, decision fatigue, and trust building. It studies how a service-led brand can translate its operating workflow into spatial strategy by mapping the journey from browsing to comparison, one-to-one consultation, and aftercare. Findings informed a swipe-inspired curved loop and a calm, screen-like lighting and material system to improve clarity, confidence, and brand value.
Inspiration: Inspired by the swipe gesture on a phone, LAP AI turns the act of filtering countless apps into a spatial journey of narrowing choices. In an era of overwhelming options, many customers spend too long comparing devices without clarity. LAP AI uses online AI, expert consultation and long term support to match each person with the right laptop, and the store translates this into guided circulation and staged decision making.
Project Duration: The project commenced in May 2025 in Taipei, Taiwan, and was completed in August 2025.
Operation Flow: Visitors enter and follow a compact, curved loop to view all devices in one sweep. The display sequence supports quick comparison, then naturally leads to a one-to-one consultation point where a sales specialist discusses needs and recommends suitable options. After selection, the same counter supports setup, guidance and aftercare, turning a small footprint into a clear, guided journey from browsing to personalised service.
Image Credits: Photography: Mr.Warmth Studio