Mobility Future Within Reach Marka Komunikazioa by Hayato Itakura

Mobility Future Within Reach Marka Komunikazioa by Hayato Itakura is a highly esteemed winner of the very prestigious 2026 Zilarrezko Saria A' Design Award in Publizitate, Marketing eta Komunikazio Diseinua Competition Category.

ZilarPublizitatea· 2026

Mobility Future Within Reach Marka Komunikazioa

by Hayato Itakura

Client: tacto Inc.

Zilarrezko Saria A' Design Award Winner in Publizitatea Category

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Colors

The Design

About Mobility Future Within Reach Marka Komunikazioa

Mobility Future Within Reach etorkizuneko mugikortasunari buruzko hezkuntza-ekitaldi ibiltari baterako sortutako marka-komunikazio programa bat da. Erdigunea Fine Flute kartoiz egindako diorama handi bat da, 1030 mm-ko altuera, 1456 mm-ko zabalera eta 500 mm-ko sakonera dituena. Pieza bakoitza laser bidez moztu eta gero eskuz muntatu zen. Mekanismo interaktiboei esker, ibilgailuak mugitu egiten dira, eraikinak argiztatu egiten dira eta hiriak argiaren, soinuaren eta mugimenduaren bidez erantzuten du. Material birziklagarriak jasangarritasunaren gaia indartzen du eta haurrei etorkizuneko mugikortasuna jolasaren bidez irudikatzen laguntzen die.

The Recognition

About the Zilarrezko Saria A' Design Award

Mobility Future Within Reach Marka Komunikazioa Zilarrezko Saria A' Design Award irabazlea da, goi-mailako, zoragarriak eta liluragarriak diren diseinuei ematen zaien ezohiko aitorpen prestijiotsua. Zilar-mailako irabazleak lan oso distiratsuak eta sormen biziko lanak dira, beren diseinatzaileen aditutasun, talentu eta zorroztasun nabarmenak erakusten dituztenak. Mobility Future Within Reach Marka Komunikazioa erakusleiho-lan zoragarria, nabarmenki profesionala eta sakonki berritzailea izatea espero da. Zilarrezko Saria A' Design Award irabazi duen diseinu hau asmakizun oso nabarmena eta miretsia da, onura ekartzen duena eta artearen, zientziaren, diseinuaren eta teknologiaren mugak zabaltzen dituena. Mobility Future Within Reach Marka Komunikazioa jende askok inbidia duen sorkuntza da, desirak pizten dituena, sentimendu positiboak ekartzen dituena eta harridura eta txunditzea pizten dituena.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Beyond integrating analog and digital, the most distinctive element was the flight-experience diorama. Tacto has used Fine Flute cardboard material, combining durability with rich color and beauty. Familiar to children, it embodied overall concept, a future within reach, while its high recyclability reinforced sustainability as a core lens for imagining future mobility.
Dimensions & Packaging: Diorama
H1,030mm W1,456mm D500mm
Tags: Integrated Creative, VI, Diorama, Web, Graphic Design
Production Technology: Tacto has chose Fine Flute cardboard to balance familiarity and sustainability, while ensuring the durability required for a five venue touring program.
For the B0-scale diorama, each part was laser cut and then fully assembled by hand, which resulting in a piece that combines high craft quality with a warm, tactile presence.
Inspiration: For an educational program where children create ideas for future mobility, we needed a hook that would make the future feel personal and within reach.
Our inspiration came from pop-up books, which familiar to children and rich with depth, motion, and the beauty of paper. By integrating that sense of wonder with the theme of living in harmony with the environment, we shaped a learning experience that invites children to imagine the future through play and exploration.
Project Duration: The program launched at the Japan Mobility Show in Tokyo in October 2025, then toured as an educational program: Nagoya and Osaka in November, Fukuoka in December, and Hokkaido in January 2026.
Operation Flow: When future mobility flies over the city and solves real-world challenges, the city comes alive.To help children feel that “my actions changed the city,” tacto has embedded multiple interactive mechanisms into the diorama. Vehicles start moving, buildings light up, and the city speaks back. Through sensory feedback such as light, sound, and motion. tacto has designed an experience where imagination becomes tangible and impact feels real.
Team Members: Hayato Itakura
Ayaka Mita
Haruna Komatsu
Yuko Kizawa
Ai Kudo
moi.
Takeshi Wakasa
NCollective Inc.
Image Credits: Masato Ishibashi / Photography
moi. / Illustration